Murcia privatized management regional television - The País.com (Spain)

the worst years of the crisis, Murcia has maintained its regional television time low, but now, when the advertising industry begins to pick up, the community prepares to deliver its management to the private sector. The Government has until early April chaired Ramón Luis Valcárcel (PP) is the first to take advantage of the open window behind the Audiovisual Law reform undertaken in 2012 by the Executive of Mariano Rajoy, which allows full or partial privatization of the channels Autonomic. Murcia has launched a competition to award the “indirect management” of public television, covering broadcasting programs-including information-marketing and advertising. The regional entity shall bear the costs of transport and diffusion of the signal.

This year, RTV Murcia has a budget of 6.3 million euros, of which nearly half are spending personal. But the community wants to revive the television doubled the grant: $ 36 million to be spent over the next three ye ars, according to the notice published last week in the Official Gazette, although the estimated value of the contract out to tender amounts to 59.8 million.

Murcia had earlier signed agreements with different production stages for the production of programs. Now competing for the coveted agreement will have in their hands almost all television management. Be required to issue at least 16 hours daily (from eight in the morning until 12 at night) and a minimum of 42 hours per week will be of public service content (not counting reruns). After signing the award, emissions begin in two months.

formats’ reality show may not be subsidized

During the time of the contract (from May 2014 to April 2017) four budget items are set 8, 12, 12 and 4 million euros, corresponding to the four years in question. Programs to develop the private sector, as specified in the technical specification should be “a model of credibility and independence” and respects democratic safeguards and encourage citizen participation, promote the identity of the region and promote education and culture.

Despite proclaiming independence, states that the entity set “guidelines” of information content as well as those areas that are considered public service. While, yes, it is possible they agree with the contractor “better implementation” of such guidelines.

In the news, the most sensitive aspect of the transfer of management prevail local news and regional (occupy at least 60% of the time). The grill will include a morning news (of at least 30 minutes), table (50 minutes), a late-night (50 minutes) and two blocks progress and weather information. During the weekend there will be two editions of 45 minutes. In addition, every seven days include a space of one hour on the activity of the Regional Assembly, a sports and sociocultural format.

The grill can be completed with series, movies, documentaries, TV dramas and reality show format. The statement makes clear that reality show are not considered public service programs and may be financed at the expense “of economic compensation” that made the Murcia, at 12 million euros a year. But, the agency reserves the right to stop the production and broadcast of any program “at the time deemed appropriate” if the contents are not suitable.

Who is finally done with the contest also assume marketing advertising. But with their individual restrictions. The Community reserves five minutes per hour for their own propaganda in certain bands. Or, as the document for “ads and messages of official communication of the ministries, agencies and regional public sector companies” says

programs” public service “that will subsidize the Murcia broadcasts include cultural, sporting, political, religious and folkloric events. The successful bidder will be required to distribute a minimum of 80 hours of annual celebrations variegated.

You can not avoid the retransmission of the bells and year-end parties Carthaginians and Romans, and will have regional broadcast ephemeris as the Bando de la Huerta, the Battle of Flowers, Wine Horses Caravaca de la Cruz carnivals or parades that happen in major locations in the community.

Among the acts of nature Religious of coverage must include the cavalcade of the Magi and Holy Week. And in the political arena, the company that takes over the management will have to relay the events of the Day of the Region, the political debates from Murcia Assembly (on the state of the nation, budgets and endowment), which at least 40 hours per year will reach. In sporting terms, is required to deliver at least two events a week of regional teams and athletes.