The ‘crowdlending’ advertised on television in Spain – Five Days

Monday, Lendico, one of the platforms for private loan (crowdlending) operating in Spain, released his first TV ad aimed at investors group Mediaset channels. A whole bet this company to disseminate this kind of services to the public. Lendico landed in Spain on 10 February as a digital alternative to banks, allowing investors to invest in a new asset class.

The ad campaign by this company, international profile and probably the last platform loans for private land on Spain, comes after the economy minister, Luis de Guindos, announced earlier this month that the new rule to regulate collective financing in Spain, known as crowdfunding, will not put the investment limits professionals, to spend all the money they see fit to a project

Lendico, like other platforms crowdlending bases its business model on a basic idea. “Reduce costs they incur banks (infrastructure, personnel, office network …) and pass those savings directly to customers, affecting higher returns for investors and less interest to the borrower. And this is what we want to communicate through the television ad, “says Marcel CincoDías Beyer, CEO of the company.

With an ironic message Lendico would emphasize the need there is, in his opinion, investment alternatives to those offered by the banks in Spain. “We are the first platform for private loans of Spain which is released to advertise on television, and we got just three months after landing here,” says Beyer.

The executive has to roll this announcement is part of the investment plans of his company in Spain, where they met after launching in Germany. “Because of the presentation of the draft law to regulate crowdfunding in March, this plan was relegated as the investment limits initially marked the government offered us few options to develop. But the turnaround has meant a good sign for us and we decided to continue our investment plans in Spain: double our number of employees by the end of the year, moving to a larger office and continue with our business model, trying to improve our efficiency. “