new TV formats worldwide tend to more difficult. More spectacle, action, drama, emotion … But the Norwegians are traveling the opposite way with a new genre: slow tv . What we might call slow TV seems a throwback to the origins of a form that used to be too extreme: reality show . However, in the Norwegian public broadcaster, NRK, this term is used to describe the coverage telethons issued its immense length .
Since 2009 the chain has issued travel hours by train or boat, salmon fishing, a fire burning in a fireplace, a woman knitting or conference in the 200th anniversary of the establishment reaping surprising Audience results with millions of spectators and even a 40% share. But the revolution has arrived with Piip-show . This Sunday NRK broadcast for 14 hours, from 06.00 to 20.00, this ‘Big Brother’ starring birds in the last two months has been on the social networks. Released on the website of the Norwegian public, the action is located in two birdhouses, decorated as a popular café in Oslo and the other as a cozy room. There the birds come to eat, socialize and basically hang out in front of cameras. Sounds boring? Apparently not. “There are many television shows like the great nature documentaries that are fantastic, but they are so produced that do not seem real. Know they are edited, they are reduced hours recording a movie . But Piip-show is now is real and you never know what will happen “, explains Andreas WORLD Grimsæth, NRK journalist and producer Piip -show . And your comments are backed up by the numbers. Since March an average of 50,000 unique visitors connect with these birds, totaling more than one million page views a lack of broadcast television. The architect of this project is a birder turned-professional photographer, Magne Klann and his college buddy and designer decorated program, Lars Aurtande. “I watch birds for 12 years and the idea came from there. Already as a photographer did a exposure images of birds in different boxes and thought to offer the project to television and I said yes. This was in 2003, “says Klann on the seeds of the current program, an online broadcast on 11 years ago.
Great tits feeding tits in newly hatched Piip Show NRK
“ Piip-show is based on the same idea, but do we think inside the aviaries as a bar.’ve also published a children’s book about two birds meet in a bar and then move in together “, which recounts the experiences of the protagonists of the program: A nuthatch, a magpie a tit and bullfinch among others
is true that the action is fast-paced,. something recognized as both Grimsæth Klann, but both agree that this is precisely its appeal. “. Facing the normal TV this is almost like meditation Here the audience is waiting for a squirrel and jump between” explains producer in reference to one of the most shocking moments of the program: entry of a squirrel on the set that swept seed feeders birds without leaving snack .
Far from the story, this particular program and slow tv in general have become a national phenomenon conquering even Princess Mette-Marit of Norway , who published a tweet which stated that Piip-show is best of internet. But what sane chain comes up bet on a program where nothing happens
Lovebirds <= span itemprop" name "> Piip show Lovebirds kissing NRK
” NRK is a television without advertising financed by the audience, so we have an obligation to do risk and commercial television programs that can not or will not do “, explains Thomas Hellum, NRK and programmer responsible for some of these programs.
“I think the success of the program is a reaction to the world we live surrounded by social media, disconnected from nature where everything is instant and fast. thing is slow happens out of your control and is there permanently. bedtime and you will be there in the morning, “explains Grimsæth. Klann matches as he recalls some tweets hooked viewers, who put the program spend a while out of curiosity to see him for hours. And even to brag about it
“Social networks have influenced the success of the program that People usually stands up and tweeting… ‘What are we going to talk about today’ They want to write about something not common. And Piip-show is ideal, “he laughs.
Looking ahead Klann are thinking beyond the boundaries of Norway exporter program Worldwide : “..’m trying to do this project in different countries in Spain If anyone is interested can contact me”
slow tv began in Norway in 2009 with todays Bergensbanen, a train that runs through the south of Norway and along its broadcast attracted 1.2 million people. In 2012 surpassed the Guinness record for longest uninterrupted emission history with nearly 135 hours of Hurtigruten trip, a cruise through the fjords-image-which drew 3.2 million viewers with 36% share, making NRK2 the most watched channel in the country. Other national events were From sheep to sweater , a woman knitting more than 12 hours from the wool of the animal, or night National Fire , in which a million Norwegians viewed burn wood in a fireplace TV . / F. E.
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