A left-wing politician to mass television – The País.com (Spain)

Arguably

Turrión Pablo Iglesias (35 years) is left before birth if you listen to his mother Maria Luisa: “My son has been brought up in the best possible way ahead of its class, its people, his people and his country. ” That said, the combination of first and last name is not accidental: it is called Pablo Iglesias because his name is in honor of the founder of Spanish socialism. “Indeed,” says Maria Luisa, “as if Manuel had called his father was a Rodriguez, the Chilean revolutionary who sang Mercedes Sosa.” And if there was any doubt, Maria Luisa is able to display the family tree “where fighters for the working class since the nineteenth century,” in which he mentions deputies sentenced to death for political ideas, judges and Republicans military. In this atmosphere of high political voltage was born, raised and educated Paul.

“And in Vallecas”, says his mother, a labor lawyer.

Its curriculum draws a biography without cracks in one direction, left: only child, good student, started the militancy at the tender age of 14 in the Young Communists, who then shared with their university studies in Political Science, where he earned bachelor’s and doctoral degrees with a journey through Italy, Switzerland, Mexico and the United States that takes you to participate in anti-globalization and civil resistance movements. A reduced version of his doctoral thesis is entitled Disobedient studies the Zapatista phenomenon, writes about film and politics, associations or sleeve part no future as Youth, Promoting Critical Thinking, Association against power … With this background and the path (his partner He is a deputy in the assembly of IU Madrid), Pablo Iglesias could have been a theorist of the left, a professor of beard and corduroy suit, designed to move in academic circles. In short, a man out of the street.

However, has come to be an expert in political communication, and a media character, since Sunday, a political success (1,240,000 votes to five Members with a party of four months of age you contemplate). Without being a man of overwhelming sympathy or easily embrace, has managed to connect with a large audience. But those who think Iglesias is a conventional TV product, can be wrong.

Because its relation to the small screen is not a coincidence. It is intentional and strategic. “We work experience in political communication from the main area of ​​political socialization that is television,” he explains. “Everything we learned in The Tuerka we apply it on large televisions.” Tuerka is a television program, as is Fort Apache , programs that Paul Iglesias and colleagues (teachers and students at the Complutense University Policies) reported by Internet or DTT channels as K and Canal 33 Canal. During those hearings seemingly marginal spaces, Iglesias was formed as a presenter, interviewer and television as a man. A man complaint is true, but trained to talk face to face to the audience. And with a seamless message. His jump to the generalist television was a success from the beginning, could fajarse could discuss, work on camera, could get into programs ideological opposite sign, but never lost his composure. Radical ideas of a man with kid gloves

The TV and social networks did the rest, putting face, eyes and ponytail with one voice on the left, the quiet with a strong message aimed at the disadvantaged, victims of the economic crisis man and stockings have become poorer classes. Iglesias is expressed openly, called caste politicians of the major parties, called “regime of 78″ transition reminds grandparents who defended the Republic 80 years and criticizes the “millionaires rojigualdas bracelets.” And when speaks to his audience on the street asking for applause for the members of the security forces “who are looking forward to receiving the order to handcuff a corrupt banker.” In his meetings sound will not and old songs . Civil War There is a scent of deep left, Communism reborn, old slogans and raised fists But Iglesias does not raise the fist. Churches applauds his audience

Accusations of alleged financing from. Venezuela and Iran have not hurt one iota campaign Iglesias does not hide them.. threatens to exalt hand complaints without iron velvet glove

.