Mediaset Spain has launched a mobile application that allows the user to interact in real time with content and advertising space of all Mediaset media. TV, online and iWall loop
For now only available for Android smartphones via Google Play Store, but soon the launch iOS (iPhone only). Called MioTV and its purpose to provide a richer experience for users.
For example, during the daily programs, whether fiction or entertainment or even in ads, the user can select the option they “taguear» and obtain additional information on programs, broadcasts, presenters, actors, characters and favorite brands, promotions and other proposals.
The app serves as a bridge between the major social networks and people can receive content recommendations based on preferences. also gives the option to participate in the game or trivia that allows access points that accumulate prizes. [Download the app]
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Once downloaded, users only have to drive in their smartphones button MioTV during your favorite show, which will be referred to microsites Telecinco, Cuatro, Fiction Factory and Divinity.
MioTV will use the Flip Fuútbol World with which it will be possible to access an interactive game in real time, timing, results and rankings, the app World of Sport Mediaset, goals and option ” Multi » to follow the games.
Mediaset wants to use the phenomenon of the double screen in which users interact while watching TV travñes social networking and other platforms. According to the study Televidente 2.0 The Cocktail Analysis Research 2013, 85% of Spaniards have a smartphone and 62% use them while watching TV.
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