Antonio Lorenzo
02.06.2014 – 9:25
elEconomista.es on Twitter
The telecom operators have been slow to realize but finally have realized the TV business pocket. In fact, more companies wake of the sector have begun to take seriously the smartphones and tablets as suitable devices to enjoy mobility of audiovisual content.
For all the above, companies that aspire to the upper hand not only invest in developing platforms for audiovisual consumption but also in the content thereof. Continent and content go hand in hand and provide business opportunities very succulent. It is no coincidence that mobile screens are larger and increasingly better resolutions. Everything has a meaning. Just look new viewing habits at home to check that the television show has ceased to be the queen of the house. Now, it is common to see social networks driving each adult family member of any media handles while you have the television on. Some users share the same couch, but choose your own videos and consume them with the help of headphones absent from what happens with other people with the side. Time is running out for all traditional coffee. While some continue to contest the television screen, others receive their favorite series or the last game of the NBA in a tablet or phablet (mobile with large screen). The concept verve lose prime time when each receives content at their convenience to their liking. Thanks to the high-capacity networks that begin to live in Spanish homes, analysts suggest that consumers will access on demand to about half of television content. “In six years there will be 15,000 million screens and television will be associated with people and devices, and not to households. In 2020 be all connected to everyone and everything with everything, “said Chema Casaos new Director Solutions and Services TV Ericsson, during Ericsson’s involvement in Broadcast Bit fair for professionals in the audiovisual technology. The trend is unstoppable. The fixed and mobile broadband (fiber optic and 4G) will allow users to enjoy high-definition images without delays or interruptions. The contents are always available on the Internet and so-called cloud will have space to store your favorite programs. “The media industry is losing its exclusivity and these changes are moving to device manufacturers, network social and ecosystems of applications. ” In fact, according Marry “50% of industry revenues will be for new players. And the sector is now worth 530,000 million dollars in 2020 is estimated to be about 750,000 million dollars.”The same experts note that Ericsson TV users “want to have an experience with the TV, movies and integrated, accessible and tailored to your interests, gaming devices and personal situations.” Therefore, “further definition, multiscreen environments and interactivity will wrap all uninterrupted premium content in a world where video is going to merge with social networking.
mention deserves the advertising industry, to adapt their messages to increasingly segmented audiences, linked to the true content of their multimillion interest micro audiences.The next World Cup will highlight the importance of mobile phones and tablets to follow matches Direct. Mobile applications for this type of activities are dozens. The next step is to bring these images to other gadgets of all sizes.’s smartwatch enable watching TV on their meager screens. Everyone will have their reasons, but the technical reasons it will not be an impediment to offer. Automobiles site will also screens in the back of the front seats, to make journeys more enjoyable for passengers. At the same time, the home will be filled with screens and projectors to consume the content to individual taste.
According to experts from Ericsson, “the distribution of content over the top will be applicable to all service providers and content of television as a way to reach consumers, as well as improving existing platforms of dissemination of content. “ADVERTISING
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