in Short: The iPhone 7 is certainly a powerful Smartphone. A true Innovation, an exciting function, exciting Design missing. Something that could move from one to the switch from the iPhone 6 or 6S, there is not. And apparently, this also less Apple customers than before. Since the iPhone is still Apple’s product, point 1, can also help only a new record-breaking iPhone Apple out of the crisis.
And so is the 10 finally the most important number of the
year for Apple. The new iPhone has to sit, it needs to convince, first of all it must impress the user once again. Best with something you know now that you need it. As 9. January 2007, no one knew that he would need a Smartphone before Steve Jobs entered the stage. 
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