Competition cuts slows Wild TV advertising – The País.com (Spain)

audiovisual law makes clear the time and the conditions under which certain television content can be cut by ads. But channels do not respect these limitations, as highlighted in the National Markets and Competition (CNMC), which has required Atresmedia and Mediaset for advertising breaks made in respect canals “integrity” of the

programs.

regulator is specially set in series and movies, content in which courts must respect “their units and sequences for damage to its integrity will not occur.” So remember that the CNMC channels must be careful to find a balance between economic interests and the preservation of the value and quality of programs issued to not harm spectators.

Competition includes paths resolutions a list of programs, mostly domestic and foreign series, in which the courts alter the integrity. For appointment Atresmedia fictions large audience The Simpsons, Modern Family, With the ass in the air, The Mentalist and Bones , which are issued by Neox and Nova. Also featured films like Dirty Harry and Catwoman.

For Mediaset, notes that have not respected the interests of the public during the broadcast A natomía Grey, Castle, House, Ghost Whisperer, Medium and CSI New York, among others, passes over these U.S. series in Divinity and Energy channels.

Wild cuts occur as a result of the implementation of what traders call “single pattern”, ie, a practice which is to express the same ads simultaneously on different channels so as to reach all type of public. The interruption is usually made based on the needs of the main channel, so that sometimes in the secondary emission is cut mid-sentence or during an action sequence.

The CNMC gives 10 days deadline for the two TV operators take steps to advertising breaks carried out during the broadcast of programs “respect their integrity and the units that make up so that the interests of the viewers are not prejudiced.”

the CNMC has also required a 13 TV, the channel that participates as a principal shareholder Episcopal Conference, to respect the maximum number of inserts during the broadcast of news programs (one for every 30 minutes stop ). These limits, as the regulator, are overtaken by to date format. In this case also gives 10 days for 13 TV to correct the situation. Otherwise, the chain is exposed to a penalty for committing a serious offense.