Twitter is getting that television is really a … – Pure Marketing

Twitter users of all ages and gender, interact according to the television activity

 Twitter has been the real driving force for social television. The medium allows viewers to interact directly with the content and also makes it possible to connect both with the program, as their protagonists, as share the experience with other viewers, and its immediate surroundings.
 

 Data from Nielsen TV Ratings Twitter show how Twitter has been able to turn the fact of watching television into an interactive experience. According to their contributions during the past year in the U.S. alone, 36 million people interacted on Twitter, taking television as central to their discussions 2.0.
 

 In total, 990 million tweets were recorded in the United States last year. The report contains a wide demographic range among users who took part in this social conversation around TV.
 

 Thus, we could not find twitterers of all ages and gender, interacting according to the television activity. However, not all users interacted equally or in the same programs, but there are significant differences in age and gender according to the program.
 

  What type of Television programs have greater importance on Twitter
 

 According to data provided by Nielsen TV Ratings Twitter, find that sports overwhelming triumph among men (79% vs 21%). Also evidenced increased activity by users under 35 years old (72% vs 28%).
 

 The series, especially on subjects like drama or real life, are preferred by women (65% vs 35%) field. Except for comedy, which slightly emphasizes the activity recorded by the male audience (53% vs 47%).
 

 Particularly in the field of comedy is where it is made notice the tweeters over 35 years (37% vs 63%). Although, I must say, young stand greatly in all subjects included in the report, especially in reallity (75% vs 25%).
 

 Nor can we forget the special impact of Twitter in specific events, such as may be the Super Bowl or the Oscars. The latter made history in the path of Twitter, with the famous selfie from @ TheEllenShow, said that no less than 1.1 million times during the ceremony.
 

 What TV shows are the ones with the highest activity on Twitter?
 

 Breaking Bad triumphs greatly among the Twitter community. Data from Nielsen’s crown as the most talked about series of the season, with a range from 9.1 million tweeters. An activity that was reinforced by the appearance in this scene 2.0 of the protagonists of the series themselves. Mainly aaronpaul_8 @ and @ BryanCranston, which resulted in 51,000 entries and 19,000 tweets. For its part, The Dead Walding aprece second, while Game of Thrones moved to fifth.
 

 Another fundamental aspect that is worth considering is the relevance to advertisers and brands of these interactions around TV. This proactivity on the part of the spectators also promotes engagement with ads, allowing to extend the reach and improve brand engagement.
 

 The study shows how the audience of TV-related tweets significantly exceeds that of Twitter users who post such messages, with a ratio of 50 to 1. This shows a significant opportunity for brands to maximize the impact of your message ; outside the boundaries of television.
 

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