name=”HOTWordsTxt”> MEXICO CITY (29/AGO/2013.) – Twitter bought Trendrr, a company that is responsible for monitoring trends in television. With this, the social network gets a new tool to measure activity during television programs and carry that information to advertisers or television producers, published Spanish means “ABC”.
Trendrr is five years old and helps companies understand how use people social networks while watching TV. As reported by Cnet, the company will maintain its current contracts, but not renewed.
“What makes Twitter unique among the large number of platforms, which connects to the present time, people share what is happening in the world. believe that this will help amplify the power connection at the time you have Twitter, “he wrote Trendrr CEO Mark Ghuneim.is not the first purchase made by Twitter in this regard. In February, the company acquired Bluefin Labs also analyzed audience data on TV and social networking.
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