penetration of pay television in Spain fell in 2013 to 21.2% of households, which supposed 2011 levels again , according to the latest annual report “The Society Red “, the National Observatory for Telecommunications and the Information Society (ONTSI).
Pay TV grew 21.9% in the first quarter of 2011 to 22.8% in the third quarter of that year and reached its greatest presence in the first quarter of 2012, with 24.2%. From there, began a retreat to 23.5% in the third quarter of 2012 and 21.2% at the end of 2013.
As for the total expenditure in the pay-TV service by the end of 2013 decreased by 7.8% yoy and stood at 270 million euros. Average expenditure hardly changed over the last quarter of 2012, and ends the year with 29.5 euros per month per household . Among households without pay TV, the main why not hire this service is still by far considered sufficient supply of free TV (nearly 8 out of 10 households declare this reason), although the cost of the service has increased since 2009 as a second reason not to have pay TV, approaching 35% of households reporting not hire because they face.40.5% of households are connected to this service through Cable versus 29.9% makes it through satellite and 20.9% by ADSL. ADSL connection experienced a slight decline in the last twelve months, of 1.7 percentage points (146,000 households).
The presence of television in Spanish households is 99.4%, almost like telephony in the residential area, considering the sum of fixed and / or mobile ie some kind of phone (99.3%). By region, the penetration of the small display ranges from a low of 98.4% in Melilla and 100% in both Aragon and Ceuta.
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