The good relationship between users of Twitter with television is well known. The latest data from Ipsos Media CT 2.0 show that these viewers are not only more willing to interact with the content displayed on the big screen home but spend more time weekly consumption of this content.
According to the findings of the study, tweeters watch more television viewers than the rest (67% vs 63%) during the week; also consume more video on demand (52% vs 35%). Besides traditional television, his interest in audiovisual content causes them to be more willing to sue through online platforms such as Netflix (57% vs 39%), television applications (33% vs 9%) or iTunes (28% vs 6%).
In short, users of Twitter are interesting to promote the dissemination and consumption of online content public as well as to encourage activity around 2.0 television. Inevitably, there is an inextricable link between activity in Twiiter around a program and the degree of involvement of the audience.
According to data provided by the own microblogging platform, Twitter is able to increase the engagement between the audience and television programming. A circumstance that is especially true in the case of live programs where Twitter could show that tweeting live during the program manages to increase the number of followers.
Although the audience of Twitter users who sits in front of the TV is only one fifth of the total, these viewers showed levels above the average engagement. 91% of the most active Twitter multiscreeners still activity on the television programming.
We know of about success stories on television programs, under the impetus of social networks, especially Twitter, as is the case with ‘The Kiosk Jugones’, which managed to establish itself as a leader in its time slot, keeping interest his audience through the activity generated around the program, in the middle 2.0.
Definitely social TV is already a reality. Viewers feel each day watching television accompanied by his trusty mobile device to enjoy programming, and share this activity through social networks. Nielsen stated in late 2013 that 80% of viewers use their mobile device as a second screen while watching TV.
In this activity, Twitter is one of the main protagonists. According Maheu, spokesman for the platform 140 characters, 95% of this activity around 2.0 television takes place in the network chirping.
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