The television of the future will be mobile and flexible, and available everywhere. It is mutating model family gathered around the television, to videos that are away from home on YouTube, or “on demand” in smartphones, tablets or laptops.
Mobile devices became the main competitors of traditional television Photo The Coastal
El Litoral
Hannes Breustedt – DPA
Television the future will be mobile and flexible, available everywhere. Online services like Netflix failed to recognize and exploit this new trend, but the big cable companies in the United States opposed it for a long time, until now finally begin to get moving.
With self-produced series like “House of Cards”, the online video service Netflix conquered the world of television from its California headquarters in Los Gatos. After the failed merger between Comcast and Time Warner Cable (TWC), now the media czar John Malone wants to attack with Charter Communications.
Unlike the previous model of the family gathered around the television set, now the videos are often being away from home, for example on Youtube, and consumption is “on demand” in smartphones, tablets or laptops.
The model that is being imposed is companies like Netflix, Hulu, HBO Now or Amazon Prime: in exchange for a flat fee you have access to numerous series and films
<. span> The most successful of these is Netflix, which is already present in more than 50 countries and has over 65 million customers, and that is changing the market in the United States.
To expand the business with videos and online advertising, the mobile phone giant Verizon recently bought by AOL 4,400 million dollars, a pioneering Internet companies.
Those who so far had not been launched were the big cable consortia. At first it seemed that leaders like Comcast and TWC market – they need not flinching as they continue to dominate the market and many parts of the United States are the only option. Pay TV is more expensive in this country than in any other industrialized although the service is considered bad.
The complaints are older, but what is new is that there are alternative . Streaming services started a new movement under the slogan “cut the cord” (short cable) for a TV exclusively online. Comcast and TWC control the world of cable along with Verizon and AT & T, and therefore antitrust authorities blocked this year a merger between the first two, because with his union would acquire almost 60 percent of the market for broadband .
“There is an online video market with new business models and variety of consumers, and the merger would have involved an unacceptable risk to competition and innovation,” he says in his argument the Federal Communications Commission (FCC).
The decision was celebrated by Netflix CEO Reed Hastings. As your company can get to use around a third of broadband in moments of great audience, telecommunications companies like Comcast will demand a higher payment for the intensive use of the network. Hastings argues instead that suppliers should raise money from end users and exclusive content from Netflix to help them sell their faster connections and expensive Internet, rather than be a burden.
Shortly after the failure of the agreement with Comcast, Charter Communications, which is the number four among large US cable companies, launched a bid for 55,000 million for TWC. If the antitrust authorities give the go-ahead to the merger, will be one of the largest in US history.
Liberty Media, the rule of entrepreneur Malone, who controls Charter, It would become the world’s largest broadband provider with 46 million subscribers. US Charter and TWC would total 30 percent of the market for high-speed connection. Netflix, which had protested the plans of union between Comcast and TWC, supported by business with Charter change.
The reason is that Malone has promised not require extra payments Netflix, perhaps to guarantee the support of the antitrust authorities. However, Charter will fight to Netflix with an offer own online content and mobile. And Comcast announced this week a service for online content in the US to “Stream” will be called.
No comments:
Post a Comment