Youth Awards: TV awards for people who see internet … – Univision

On Thursday, the Colombian Juan Fernando Duque sat in Miami to watch the Univision Premios Juventud. Unlike traditional viewers of the awards, it was with the phone in hand and a tablet in the other.

And, the Youth Awards are an awards ceremony made on television but to a primarily digital hearing-more specifically network social -.

It is therefore not surprising that the hashtag Youth #Premios become trending topic in Twitter almost from the start of transmission. That’s where the artists share their best moments, the audience commented what was happening on the screen and which is carried out choosing the best and worst dressed of the night by the hashtag #PJLook.

Contrary to traditional -where the awards reflected the path, the number of discs or sales of the artist, new nominees not even need a label.

An example of this is the Mexican singer, born in Los Angeles, Cheyo Carrillo, who he managed to be nominated in the category Revelation Youth unaided rather than their fans.

“I am proud and happy to announce that I am in the Youth Awards independently. You made it possible without a record label (…) This is just the beginning, “he wrote in his Instagram accountcheyocarrillo.

There are events such as the multi Luis Coronel that has a great success networks thanks in part to an image more “hipster” and far removed from the traditional regional Mexican music or singer of Mexican descent Becky G, who managed to have a career only through Internet.

“Everything changed when I was 14 years old and got a” cover ‘Internet and Dr. Luke wanted to sign with his label. And it was as O mg! . And you know, my life changed thanks to the Internet, “he told us on arrival at Youth Awards.

Today it has more than 1.5 million followers on Twitter and 2.6 million in Instagram.

tweets , instagramea, put a hashtag

A major strategies used in the delivery of the Youth Awards is to facilitate both the public and the artists share their contents.

Univision.com

beckyg in Youth Awards 2015

In the place had special mirrors Twitter where messages could be sent on that network, screens for selfies , posters with the hashtags to be used in social networks.

“The hashtag is the net (” cool “),” he said actress Paulina Goto, who achieved great success in networks using these tags as part of your main character in the soap opera #Fanny “My heart is yours”.

Certainly, the traditional promotion and distribution strategies have also changed in recent years. The meeting in the delivery of the Youth Awards, some newcomers to the industry and other artists with long trajectory- agree on the importance of moving your digital music.

As the Colombian Fonseca, with uninterrupted success since its launch in 2002 that came promoting a new single “Between my life and yours” and in recent days video was broadcast on Periscope.

“It’s an amazing tool. You get close, “he said.

For others, exercise in social networks if you want to start before recording the songs.

“Sometimes unpublished song, the hopped on social networks and if you have many hits, many likes, one says good here I have something you are liking to people and that could be decisive when choosing or not a song “, told Colombian Chocquibtown guys.

phenomena born of these deliveries demonstrate that the combination of digital television is still essential.

This year, the Cuban Pitbull sent his message to Donald Trump to climb to pick up his prize and looking straight into the camera. It took a few seconds for the phrase to be repeated exponentially on networks.

For the Puerto Rican reggaeton Farruko, are television and awards supporting the career that moves on tracks from the internet.

“The award gives you that credibility within the industry and that people also see that you’re doing, “he said in an interview with Univision.

Others insist that one can not live without the other.

“The important thing is not to be viral or win prizes, but to make good music. If the music is good, it will be viral and will win, “the Tostao hiphopero Chocquibtown grouping.

© Univision.com