The same agency that spot unveiled the Apple Macintosh, is also responsible for first announcement of Twitter to appear on TV.
While Twitter is dying, it seems that honoring its logo will attempt to soar using new marketing tactics. As published in The Verge, the first announcement of Twitter will use the World Series American to make its appearance.
The agency responsible for conducting the business will TBWA , which were also responsible for the commercial directed by Ridley Scott in which showed Apple Macintosh. Thus, the computer Cupertino company is also remembered for that short in which he associated with the book “ 1984″ by George Orwell .
According to point at The Verge, this may be a strategy to bring the social network for people who had never used Twitter or abandoned for years. Therefore, this time attempting to captivate sports fans showing their virtues combined with the World Series.
Along with the opening of “Moments” (a new feature will offer more information that might interest the user), Twitter seems to face a campaign to combat loss of users assets in the last quarter. This campaign is to target a market that the social network had lost and now tries to recover through new features and commercials.
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