Sunday, March 6, 2016

The summer heat is not felt on broadcast television – La Nacion (Argentina)

Magros ratings and an extensive list of refried and repetitions made the small screen had a forgettable summer season

the rich do not ask permission, the summer bet 13.Foto Canal: thirteen

a broken umbrella, beach several days , a break is never enough and credit cards squeezed to the limit in spas, meals and tours. Yes, what “summer left” usually has a more sour taste that sweet in our homes and it may be time to accept that in its flagship appliance (if it still is), too.

Let’s Go by beaches. Sorry, split. Since the start of the television season had shown a cloudy picture, with the flame war, in terms of hundredths !, by rating lean year retreat. “If the numbers speak, say thank you,” was the slogan of the campaign Telefé to make clear that in no way had technical tie (argument Adrian Suar), but the channel balls had stayed with the 2015 average 8.44 points versus 8.38 of El Trece. “They are 0.06 difference in the year or 0.73 a month, or 21.9 a day. Everyone knows who won, who say what they want,” Tomás Yankelevich expanded via Twitter.

So, and although the great thing was that broadcast television had lost 30% of audience in just over ten years, 2016 started with hints of fierce competition that finally was changing and diminishing according to the weeks, the numbers and the (few) premieres.

“cans” or soap operas from abroad (mainly from Turkey) formed close row with the vernacular productions. That combo, initially augured much fiction, was the initial bet for prime time of the two main channels: The lioness (Telefe) and Rich us ask permission (The Thirteen), escorted by novels like What fault is Fatmagul , Sila and Wife young peopled loves impossible ( and other conflicts sui generis ) night television. Other channels also moved away too much of the picture, contributing in any case some live broadcast to foreign production: Intractable + Breaking Bad in America and Blessed TV + the pattern of evil on Channel 9.

and if these last two series sound familiar and / or views, what we say about the long string of reruns which struck as never before, in the summer grid? Not just repeat without blowing can be named fictions as Fox , The Nanny , El Chavo , Avenida Brasil Chiquititas and Sweet love as part of the phenomenon. Until the Public TV contributed their bit refritando at midnight and format micros, videos of Peter Capusotto .



the lioness, Telefe, with a yield below what esperado.Foto: Telefé

of course, those were not the only” news “that brought the heat, and between the coolest news was the arrival of Stairway to heaven , South Korea’s novel Telefé put in your evenings and promises to be the figurehead for a major landing (similar to Turkish) novels made in Seoul. The rating, which exceeds 10 points on average, is on their side, so we should not wait long to see other fictions of those latitudes, as already announced Angel Eyes and My love . in the stars

Returning to these lands, it is impossible not to refer to another great television vectors of the times: football. And we do not talk, of course, the summer friendlies, but the (new) tournament first division of the AFA, which, in the heat of the elections and change of government, caused a real cimbronazo on the grid. Indeed, change it was, the scheme Football for All was born determined to contrast with the previous government: many fewer games for Public Television and exclusivity of the most profitable for the two main, Telefe and (mainly) channels encounters The thirteen. The terms of these contracts were (and still are) subject of acrimonious debate and resulted in a first signal that America, with Daniel Vila at the head, threatened to prosecute the matter. Finally, the agreement between the parties arrived and the ball while rolling down the screen, benefit, and by far the crestfallen rating both El Trece (which until now transmitted three times River and two to Boca) as Telefé (almost inverse equation). America, it is true, transmitted twice Boca and River, leaving the cast well relegated to the once-dominant Public Television.

Football, cans and talent shows and various knowledge? That’s the trend this 2016? Yes and no. In principle, because times on television are never almanac and still remain several months to know what will dominate the programming of the year. Expected, first, returns of large tanks as Showmatch and Susana (April and no estimated date, respectively), plus a few surprises to highlight: a new Big Brother by America (in April) and the revival (premiered yesterday) by Telefé the classic Gerardo Sofovich Controversial in the bar , now captained by one of his television “children”, Mariano Iudica, also in charge of another big bets channel: the big show music Laten rgentinos. And fiction ?, absent? No, not at all, in fact already underway big productions that will be released in the coming months. And all corals well, respecting a trend that seems here to stay (just check how many names and figures of the two main fictions that are now in the air).



Sila, one of the soap operas were commissioned to stretch the boom turcas.Foto soap operas: Telefé

the first of the new ships will be m arginal, unitary “tumbero” Underground who directs Luis Ortega and featuring Martina Guzman, Juan Minujín, Gerardo Romano, Cristina Banegas and Carlos Portaluppi in its cast. Also of Underground factory is Educating Nina , the comedy with which Griselda Siciliani will Telefé accompanied by colleagues as Esteban Lamothe, Verónica Llinás, Rafael Ferro, Juan Leyrado, Diego Ramos, Jorgelina Aruzzi, Carola Reyna, Martin Slipak and Vivian El Jaber, among others. The husband Siciliani, and honcho channel “front”, Adrian Suar, also bring their thing this fashion together big names and surrounded by female figures as Julieta Diaz, Florencia Bertotti and Gloria Carrá to give life to new unitary the duo of Daniel Barone and Javier Daulte, Silences family

in the new series of Cris Morena for now little is known and nothing. i first will be directed to a adult audience and the protagonist is Nicholas Repetto. Another who return to the screen (but he did maintain his role as driver) will be Jorge Lanata, with interesting novelty to do so under the new political sign. Will television 2016 more linked to entertainment to information and political axis? Will you continue, as with l eona in these last hours, disputes about what makes Ibope? Will there be big losers and winners? The answers, of course, will be slow, almost as much as the heat today said goodbye with a certain ennui.

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