With an eye on the millennials -the generation that changed the remote control for the Celular, Telefé launched yesterday at the Faena Art Center his new project: UPlay Networks, a “network talent show” that provide cured produced and intended for that generation content. In the presentation, the director of programming Telefe Tomás Yankelevich, recalled the interactive history channel: fiction Partners which, produced by Cris Morena, was broadcast simultaneously on TV and air by Internet- parties, the Chosen using a mobile application which added the vote of public- and application development for mobile My Telefé. “Although we run the risk of being wrong, we are spearheading generate content for multiple audiences. UPlay Network is the network that creates, heals and amplifies short videos on all our screens,” said Yankelevich, the fourth generation of his family linked to the television.
in technical terms, UPlay which will offer 50 channels on YouTube segmented by categories like humor, videoblog, gaming, lifestyle, entertainment, music and web series, among others is a multi channel network (MCN), ie, a platform that provides assistance in production, programming, funding, rights management and marketing, and cross to content creators promotion in exchange for a percentage of the revenue generated by your channel of videos. These content creators begin to be searched for brands to reach their vast audiences. For advertisers, rather than youtubers are influencers in the public.
The MCN acronym was created by YouTube to promote the work of the youtubers Her producers using contents-, but other -nacidas well as mobile phone applications grew strongly, as Instagram (acquired by Facebook in 2012), which already has its instagramers . Although a fledgling business, pointing to new forms of audiovisual consumption, some cases they put figures to the phenomenon: in 2014, Disney acquired Maker Studios at US $ 500 million
A sample of the contents that will. UPlay Network every midnight is on display in the UPlay, nothing will be the same , led by Tucu Lopez, who took office yesterday also the launch of MCN. The stage, plus Yankelevich, also rose president and CEO of Telefe, Juan Waehner; channel commercial director, Guillermo Campanini, and content manager for Argentina and Chile YouTube Carolina Bertoni. Telefé managers had to respond in the halls of Faena Art Center questions outside the event: the channel is sold to Turner? “Absolutely not,” he said almost everyone. But Turner could be very close to take that step.
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