Digital natives do not watch television – Hypertext

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That new technologies have changed our consumption habits is a no-brainer for some time, and this is also true as to where and how we see home movies and series that have us hooked. The title of this text is no joke: the digital natives, ie, the generations born since the eighties , and we do not sit to watch TV. While still innovating vigorously with the apparatus for various utilities, is the traditional television consumption itself that seems to have counted the days .

What I want, when I want and how want

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The main reason this is happening progressive abandonment and no longer will gather us as our parents and grandparents, watching TV is that new technologies not only allow us an audiovisual consumption on demand , but also stop sometimes one wants that consumption and combine it with any other activity that can make online . Ie, we now see movies, series and any other audiovisual content we want, at the time of the day we please and also can stop viewing and check if we have received any e-mail, surf for a while and even comment in social networks which are The audiovisual consumption to the online letter is moving away from the TV seeing. And as our brain is malleable and we are getting used to this dynamic, is reducing our ability to concentrate . But that’s another story.

The fact is that, in the US, markets consultancy Nielsen has determined that the decline in hours of television consumption between 18 and 24 years is reduced by about one time each year, and seven out of ten Spaniards want total freedom to see all the videos anytime, anywhere . According to a study of its raw Verizon, the Millennials, born between 1985 and 1994, triple the consumption of television online . On the other hand, Argentina is the country with the highest percentage of Internet users view videos online world, made to be studied in depth in order to understand precisely these changes in consumer habits or rather, habits consumer who already have input the younger generations.

The second screens

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In the same study Verizon on millennials is found that more than half of these youngsters uses a second device while watching TV , usually your smartphone. But, why?

There is growing away-time television consumption of passivity, settled himself at the device and simply swallow and swallow content. Now, you have the opportunity to interact in social networks with the community of spectators that are seeing the same issue, commenting, reviewing it. So much so that the same television programs devoted staff to meet the networks and a space for The millennials tweet while watching TV messages tweeps . Not to mention the fear advertisers that few see what they have to sell during commercial breaks because many are dale hit you with their mobile phones.

I do not know If you have already experienced the phenomenon that television is turned off at home and everyone is faced with his own laptop, working or watching content that interests you and perhaps sharing their thoughts on each other. So take note that is likely that in the not too distant future, salon furniture of our houses let to congregate around the tele , and, inevitably, to future generations find it strange a rerun episode of The Simpsons in which Homer, very movingly, just hugging the family TV and promises never to quarrel with him.