A day after he inaugurated the International Forum of Public Media Mexico , the Institute for Legal Research ( IIJ ) of the UNAM introduced the first panel discussion entitled “Making the Media I. The real options of public television in Mexico”.
In the dialogue with the participation of Ernesto Velazquez, director of Channel 22 ; Magdalena Acosta, director of Judicial Canal, and Jesus Robles Maloof, responsible for making Internet-related media, the constant was the realization that there is a need to discuss the situation of our public media . Well
country are clear that a public medium, say public television, aims to offer the audience educational, political and cultural programs as opposed to what it offers commercial television; however, they acknowledged that the reality of life in the nation lacks meet this objective.
Ernesto Velazquez said a major factor in the public media is technology, and mentioned that “urgent solution new technologies for the public media not to stay in a traditional television;. this means talk about the scanning and resources “
Magdalena Acosta said in media such as the BBC, PBS, NHK TV Ontario have requirements that Mexico has been trying to achieve since the early fifties, as the defense of hearing; scientific and humanistic disclosure; giving voice to minority groups; the creation and dissemination of art and film projection quality.
In addition, the director of the Judicial Channel state television said the country -Canal Once, Channel 22, TV UNAM, Canal 34, among others, have in common factors, such as lack of budget, small coverage, asymmetry commercial television and public decreased by new technologies that prevent you from having a quality program. Meanwhile
Jesus Robles acknowledged that the problem of public media lies in the loss of relevance in content, generating the audience look for other platforms. “We must not see the models of other countries, or put as much focus on money, but in society” was the solution that Robles arrived.
Velázquez said that although there is a small budget, television should make the most of, and Acosta concluded by saying that, as a director, does not think the Judicial Channel lacks freedom of speech or of relevance, but believes it is important to pay attention to the lack of continuity in management and designation.
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