The ways of viewing television have changed forever, and Colombia has not been immune to this global trend.
“The new generations are much Internet over the television they see on a traditional TV set, “says Jerome Rivera Betancur, film professor at the University of La Sabana.
” This has created a major change in habits consumption. The traditional TV as we know, stripes, with program schedules and timetables organization for is doomed to disappear in a short time and to be present more frequently is the possibility that each user has access when you want and how you want your content, “he says.
If the form of access to television has changed, the viewer has also done: “Today looks different experiences that are not limited solely to the content they see on the screen,” said Juan Andres Lozano, director of advertising sales channels like Turner who runs Warner Channel, Space, TNT, Cartoon Network, among others.
“The new viewer wants to be part of the production of the series is so fond, to become his toughest critic, to discuss with other followers of right and wrong is. This is only possible through real-time interaction that occurs in social networks, “he says.
The so-called Millennials (born between 1981 and 1995), consume content differently compared to viewers who grew up with analog TV. “They look for new ways to connect, interact and view content whenever and wherever they want, a trend that has grown very strong market,” he says.
All these habits have changed television, according to the expert, because people have access to multiple computers, tablet computers, televisions, cell, and a variety of content. Having four screens of different sizes which can be accessed at any time, is a big change in lifestyle. To this is added that the Internet made it possible to choose when and how to see the favorite series.
That ten years ago was unthinkable, people who controlled TV channels bet on programs that tended to maximize the audience, and They made sure to offer products that were 80% chance of liking people. The VOD, how it works today, implies leaving behind the model.
For Axel Kuschevatzky, Argentine journalist specializing in film, screenwriter and film producer, “there is now a different relationship between what is expected in cinema, open, closed and online television. In the film you want to see something huge and spectacular, broadcast television is more general, is what you see while doing the dishes, he reaches around the world and one way or another is very close to the people. “
He adds: “Cable television is that of the great events that may not exist elsewhere, while the linear platforms like HBO Go, have a more intimate offer, is like the relationship of who reads a book seeks to generate unique experiences “.
What brought CABLE TV
When there was a TV only says Lozano, he looked what he wanted dad, who was driving the TV. Those born with cable, had the option to view more channels.
Today there are many homes that have cable because they take offers cable operators. That allows many people to have a number of channels, more televisions, tablets and mobile access. “Many say that technology has separated families, but we have realized that children communicate with their parents, which is not the communication we all want, but no communication, because they are open more channels,” he says Lozano.
According to Ibope, TNT channel in Latin America is the number 1, 2 and 3. “Like TNT Nitro (action), it was going so well, we launched the Space channel (pure adrenaline ) and Colombia’s top 5. Colombians like action, fire, blood, trucks, “continues the expert on TV.
Rivera believes that” it is increasingly difficult to define public. We must think only of large groups of population, consumer profiles, not only by age, but by tastes, affinities, look there’s a group of very amateur sports people who consume all types of content and that are included from teenagers to seniors. There are people who love the series and the same applies to the contents of kitchen film, which appeals to different ages. While there is a greater affinity for a certain type of content that can be related to the generation, these borders are becoming more diffuse and more difficult to define what they like to each person according to how old you are. “
According to studies, gender most consumed in the world are series, more than sports and novels. That is why we took TNT Series last year, and the channel is between 15 favorites. In Colombia are very successful novels and talk shows. And although the issue of drug traffickers has worked out far in the country, people are getting tired. The films will always be strong here or in other countries, because they are in film, on television, then get the Oscar and the drive.
Ibope shows replays rating of films is getting higher. “Before it was complete plan two hours watching a movie, now people see it in parts, at different stages in the morning, afternoon and night.”
The sports are consumed in the country depending of the situation. “We see cycling Nairo Quintana, if tomorrow a Colombian triumphs in fencing, we will experts in that sport. It is a country that eats football, Champions League, Spanish Liga, the Copa America, World “see.
Meanwhile, children watch Cartoon Network, Disney, Nickelodeon, Boomeran, Discovery Kids and Disney Jr.
The elderly are increasingly more involved in the issue and prefers digital documentary channels like Discovery.
It is true that the news sells, but a news channel Local usually, in the words of the specialist, “very tabloid. And what people seek is disinfected and turn his back on this reality and when they find other types of content are there. “
DUBBING TO SPANISH AND COMICS
Not everyone is bilingual and there is a very large mass of viewers who do not understand the gringo joke, because he has not been able to travel or interact with foreigners . Now scheduled for everyone involved and that the Spanish dubbing.
There is a large group of people who grew up with comics since childhood and is loyal to these. Rivera says that “some TV channels belong to industries of film and comic production houses are as Warner and Disney channels. This is a business that takes advantage of the loyalty of viewers to make money. “
favorite
GAME OF THRONES
Serie medieval fantasy-adventure drama created by David Benioff and DB Weiss for HBO. It is based on the novel series “A Song of Ice ‘and’ Fire ‘, the writer George RR His sixth season premieres in 2016.
MAD MEN
The drama and glamor of the 60s in New York live below the surface in a series based on happy black and a prominent advertising agency days. Just come to an end with the critical acclaim.
Breaking Bad
It tells the story of a professor of chemistry with economic problems who would diagnosed with inoperable lung cancer. To pay for his treatment and ensure the economic future of his family start cooking and selling methamphetamine.
TEH BIG BANGTHEORY
It contains lots of very funny situations and references to physical principles and theories, but are simplified to the maximum in order to be quickly understood by the audience. References to cult series five changes REVOLUCIINARIOS
Programar.Tener can program yourself what you love about the Internet also appear.
is one the major changes in the way people watch TV viewers Colombians. Platforms like Youtube are offered to have their own channel with playlists and schedule what you want to see or hear.
The Internet is infinite possibility of seeing any kind of television programming according to tastes, interests and schedules that each viewer, explains Jerome Rivera, professor of cinema La Sabana University.
Identify your tastes. There is now an alternative for viewers to have available platforms for programming arming themselves of their choice according to their own tastes and interests.
That is what is happening with Netflix, which by algorithm, each time the viewer gets to the TV programming service will not offer you the same as the neighbor who has Netflix, because it has data of each viewer preferences, according to information received from each person through the web.
Access content. Access high-definition content on the Internet was something that was not possible before. But still worth clarifying that people can not see what you want when you want. Not everyone has access to good broadband packages and international channels Some content must first be seen on television and then the Internet. Most operators are leveraging big data, to know when the person turned on the computer, what you saw, how long you waited in a content, which sites visited, to offer what she likes.
prosumers. Until recently only could watch videos up to 10 minutes and now both Youtube, as on other platforms, you can watch movies without any problem and in good playing time.
You can access the Content that really interests the viewer and not the interests the programmer. Rivera said that “there is the great revolution and return to the term coined by Alvin Toffler, Prosumer, that ‘we are effectively in the age of prosumers, content producers, which in turn are consumers’”.
Fan fiction. The channels are already using both suffer, the possibility of viewers to be fans of the series. The positive is a public loyalty that leads to consume the content and eagerly buy products merchandising. But on the other hand, the opening of new spaces is given, fan fiction, the possibility for users to participate in the construction of the narrative of the stories, which can be a headache for screenwriters when series like Game of Thrones, each chapter is debated by fans.
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