50.1 percent of households in Mexico has a television, reports The Competitive Unit (CIU), which puts this medium as one in constant growth since the issue innovations such as digitalization and streaming – driving versatility. Despite this, there are external factors that limit their TV consumption.
The TV has two modes, broadcast television and governed under a subscription service, which has a penetration 41.2 percent in Mexico says Latin American Multichannel Advertising Conuncil (LAMAC). This peculiarity has different contents that capture consumer attention, but there are factors that have to do with the channel, service and program that affect the time it is intended for consumption.
With respect, Arris data set out certain factors that influence the time it is intended to watch television, which were taken based on 19,000 largest consumers of 16 years in 19 different countries. We’ll tell you three of them.
1. Display
The size that it has come to determine the time that consumers watch television. Also, this varies between different ages, where 3l 26 percent of people with 14 to 24 years, say, and those with 25 to 34 years and 35-44 years.
2. Payment
Although there are different packages with different prices to consume pay TV, it continues to influence the issue, as 35 percent of citizens who have 16 to 24 years what states and 27 percent for those 25 to 34 years. While this percentage are less people who are over 55 years old.
3. Time
The speed at which the contents are transmitted, as well as internet service influence the time that is given to this media. The option was indicated by 18 percent of young people who are 16 to 24 years, 14 percent for those 25 to 34 years and 9 percent for those 45 to 54 years.
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