Telefónica sum and 4.2 million television customers, third … – Expansión.com

MADRID, 4 (IRIN)

Telefónica has become a real video company with 4.2 million pay TV customers, of which 1.4 million are in Spain through Movistar TV.

The first half of 2014 reflects the strong growth of the company, with 26% more customers than the same period last year, after massify video to your customers fiber, go for high definition and premium content such as Formula 1, the World Motorcycle Championship, or Roland Garros.

This commitment to pay TV comes as part of the transformation process in Telefónica Digital Teleco one that began in July 2013 through the program Be More, a framework based on three attitudes. discover, and deliver disrupt, discover, be more disruptive and run-and 12 key actions

addition to television, the deployment of ultra broadband network fixed and mobile is one of the twelve centers of this program, which has made possible the integration of video into the offer. In addition, Telefónica continues to accelerate FTTH and LTE and improved end-to-end quality with the priority of converting the network to “all IP”. With a ratio of capex on revenue of about 16%, 2014 will become a record investment year.

Another objective is the promotion of mobile data, with 80% of customers welcomed data packet, with the creation of value propositions with convergent packages, flexible rates, rates for data sharing or new roaming rates.

All other actions focus on issues such as rebalancing the value chain in the digital industry, simplifying the business model, channel strategy to reach the customer care for the companies or the transformation of the information technology (IT).

RENEWAL TALENT AND PUBLIC POSITION

At the global level, the renewal of the talent of the workforce, through the recognition of professional merit, and with programs like the Talentum scholarships that provide young university graduates practical training courses in different areas of the company, is one of the key actions.

Another key is strengthening public position Telefónica as a leading and active in the Internet environment agent. For this reason, in late 2013 launched the telecommunications Digital Manifesto, which contains the policy recommendations of the company to improve the Internet experience and promote greater investment in digital infrastructure.

All of these initiatives strengthen Telefónica as an increasingly digital company and have had a direct impact on sustained improvement in the results of the company in organic terms. The financial data for the second quarter has reported organic revenue growth for the fifth-consecutive quarter, 1.4% in the first half of the year.