Television, a children’s game – Hoycinema

“The Voice Kids” and “Junior MasterChef” became popular a genre that seemed forgotten in our country since Bertin Osborne captained the choirboys ‘Menudas stars’ spaces featuring child prodigies. “The innocence, sincerity, expressiveness and freshness of children you reconciled with humanity . It is also fun to work with them because they have no filter, say the first thing that comes to mind, “said Ana Rivas, executive producer of” Junior MasterChef. “

Whether playing or cooking Rihanna pil -pil, the brash younger has conquered the audience. The first edition of ‘Junior MasterChef’ in the 1 achieved an average of 3.4 million viewers and a 18% audience share . The other big hit of the season child, “The Voice Kids” (Telecinco), broke all records with 5.1 million viewers and a 30.1% audience share . “When a hit occurs, as happened with cooking shows, became fashionable,” Rivas said about the origin of the phenomenon.

So, this season’s programs have multiplied: the second edition of “MasterChef Junior,” whose casting is already underway, and “The Voice Kids” in the recording process, will be added “Your face sounds mini” and “Little Giants.” The first children’s adjustment program imitators of Antena 3, will Manel Fuentes as host and several participants editing adults and Anna Simon, Santiago Segura and Miki Nadal as sponsors of children.

Meanwhile, ‘Little Giants’ Telecinco, also recording process will be led by Jesus Vazquez, who repeats the head of a center for children after the success of “The Kids Voice’. In this case, small led compete for celebrities such as Joaquin Prat, Adrián Rodríguez and Lucas (Andy & amp; Lucas) equipment . “Children are at the time of sponge who learn everything. In addition, the casting have found that we have a pool of wonderful artists, “he acknowledged Eva Tovar, director of space.

However, the recording of these programs has its difficulties. You have to have the children and their parents, which raises production costs . Furthermore, the days of filming should be shorter and situated on alternate days . “The important thing is to make small perceive it as a game,” said Rivas.

For children

The issuance of these children’s programs’ prime time ‘, has attracted some criticism from consumer groups. “Despite being familiar formats, these spaces have a strong attraction for the little ones and encourage the nightly television consumption among young people “, said Alejandro Perales, spokesman for the Association of Users Communication (AUC). However, “the problem is not the programs itself, with a very white theme, but those hours teens can see other content that themselves are inadequate for them,” he concluded.

These associations call chains to monitor the image of childhood. “Sometimes children appear or recreating transvestites dating situations,” said Perales. However, those responsible for these emissions are clear: “It’s the parents who decide whether these programs children watch and when, as they can also access them in morning reruns of the late week or through the web, “said Rivas.