Does the traditional television days numbered? – Pure Marketing

For Reed Hatings, head of service for online audiovisual content, not only reaffirms the announced decline of television as we know it now, but has set a date for his death. Set in 2030

 A categorical statements made during his stay in Mexico, negotiating the expansion of Netflix in Latin America, as recorded
 TheDrum. The company prepares a global expansion plan, which includes both South America, where it is experiencing the fastest growth in Internet connectivity and broadband, such as Australia and New Zealand. It aims to develop a global market, to increase their market more than 53 million subscribers.

 This death is one more fact that demonstrates how the idiot box will continuously turning inexorably. Connectivity and mobile devices has gotten subtract your most valuable potential: the attention of new generations. The latest data published by
 Ofcom indicated that the so-called Generation Z, which includes young people between 11 and 15 years consume half of television (1 hour, 32 minutes) that later generations (2 hours, 58 minutes). In addition, these users not only watch less TV than adults, but are willing to never see it. 22% of them claims that there are weeks when not watching TV. Definitely have been disconnected from traditional TV; joining the already called Generation Zero-TV, which inluye those who have voluntarily chosen not to have TV, sticking exclusively to the content they consume through internet.

 Therefore, the rejection of traditional television does not imply that these adolescents do not consume audiovisual content but their consumption patterns have changed, revolving around the online medium.

 This predilection for consumed online video has also affected adults. According to Nielsen, the new early adopters have more than 35 years. Their data show that demand for online content by 18- to 34-year 53% increase over the previous year. A rate lower than that recorded for over 50 years (60%) growth. However, it is even more remarkable momentum by users 35-49 years old, whose demand for content grew no less than 80%. On the opposite side, television barely maintained its popularity popularity ahead of its users, down 2% in the case of users aged 50 years and under 35, and 1% for the rest.

  Given these circumstances is actually finished TV?

 As we have seen, the traditional television model no longer works. Users want to consume audiovisual content whenever and wherever they want. Therefore, to keep the TV needs to improve the experience, and adding differential values, in order to position itself as an ideal means to consume audiovisual content.

 This involves integration with internet. On the one hand, smart TVs are in the process of development, and promise an experience tailored to the needs of the viewers, with the advantage of a higher quality screen and size than a pc or mobile device. Furthermore, we can not forget that television is making great efforts to use mobile devices as a second screen to shed its image of “passivity” and maintain the interest of its users, who can interact in real time with television content, thanks to their smartphones and tablets.

 A practice that could be a useful solution for keeping the interest of television. It TNS, 58% of television viewers television consumption combined with your online activities through mobile devices, such as smartphones or tablets. Furthermore, it has also been an increase in demand for television content over the Internet. In 2013, 45% of households consume this type of content via online, representing a 28% increase over the previous year.

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