It will increase sales of “boxes” for Digital Television in 2015 … – CubaDebate

The network TRD and CIMEX stores already sell the boxes in areas where there is coverage. Photo:. Granma

In the first quarter of 2015 should be a greater presence of set top boxes, digital signal in the store network, says Granma newspaper

<. p> On the shortage of the “boxes” in the network of stores in the country, one of the problems most reported by the population, Barbara Rosa Soto Sánchez, commercial vice president of Cimex, said that although 64 467 and 61 158 cases were imported from TRD Caribbean and Cimex, respectively, never conceived that the product had such high demand.

Obviously the numbers of boxes placed on sale in this first stage were small compared to the actual demand is in our country, while officials explain that to cover it completely, it is estimated that in the years in which digital television is implemented, Cuba needs about four million units of set-top boxes.

On this, Luis Orlando López Pérez, head of group buying appliances TRD Caribe, said in the midst of this process, one thing is the need boxes for analog TVs that exist in our country, and other real demand for them. “That no one can foresee: the need means analog televisions that require the box to capture the signal, and actual demand, potential customers to buy them.”

Still, like any gradual process that begins, officials denoted that this release was part of a market test in which a service with a given quantity offered and the results were analyzed to estimate the population subsequent levels of investment.

In this position, business vice president of Cimex expanded now supplemented the contracts they already had and are bringing merchandise to ensure the first half of 2015 with an increase of the same models of boxes that had purchased the KONKA brand, model KSDT863 -M; and SOYEA, SDP160 model.

Cimex officials expect from the first quarter of the year start input boxes to country but in conjunction with TRD Caribbean the domestic industry only cover between 25 and 30% of demand.

“This is the beginning of a policy that has to develop the state and can reach a period of ten years . We will increase the volumes of what we bought and insert ourselves in bringing another variety of cheaper boxes, but in Cuba there are approximately 000 358 3 million televisions, pretend to cover demand radically impossible, “said Julio Barrera, commercial specialist . Cimex

To read the full article in Granma: In sale or not