“In this experience in the European Parliament, I have the feeling that parliaments are useless . When I do an intervention is used if you leave video and people can watch the debate. Sometimes I have the feeling that the parliamentary debate is useless and that the true parliaments are television talk shows, “explains Jordi Pablo Iglesias Évole in” Saved “. The leader can has grown politically in the gatherings of Cuatro and La Sexta, especially in “Four mornings” and “The Sixth Night”. “Was it can what it is today if it had not had the minutes it has had on private television?” Asks Évole. “Of course not,” , r ecognizes Iglesias.
“ Paul intended this leap into politics through the media in a while ” explains one of the commentators who shared with him the sets. “ The dominates, but demagogue . He talks a lot without stopping at the letter, what matters is the music. ” A favorite of Churches ideologues, as has a close political partner, is Slovaj Zizek (“In Defense of Lost Causes”, “In Defense of intolerance”), Slovenian philosopher who speaks, among other things, on the importance of the media in the construction of reality.
“ we are aware that the gatherings are not won on direct, but later on social networks ” comments the same partner. Therefore, bill, Pablo Iglesias television accompanied one or two assistants who broadcast live discussions. “Even talking to them in advertising cuts” says another regular at the debates. This gesture is not usual in the gatherings, where only senior politicians go with their press officers. “After discussion, dedicated to stone in networks opinions contrary to those of his boss ‘explained first. The knowledge of the power of these networks is not new to Iglesias, who attributes his environment authored by the famous “Pass” 13-M 2004, which he was conceived in his power: “A group of people thought how he had to He put it to that generated this effect flashmob (flash mob), “he said.
tuitero Army
One of the latest examples of tuitero army is his recent interview on TVE where Sergio Martin’s question about whether he ‘congratulations’ for the release of ETA prisoners was extended to the point of turning the interview trending topic. It was the most commented on the network at that time in Spain, although The show’s ratings did not exceed 4% . Even prompted the Council requested the resignation News journalist and TVE had to come to his defense.
Social networks also served churches to jump the local program “Tuerka ‘on national television. It was in the gathering of Intereconomía “The upper hand.” “After the departure of Antonio Jiménez, looking for a ride to? Cat ?, started looking for people for Twitter and brought to Pablo Iglesias, with an ideology well away from other commentators, for face to face discussions “Noëlle Well, producer of” The upper hand “explains. In this first issue, April 25, 2013, during the “Surround the Congress ‘initiative, Javier Algarra Iglesias presented as” a political science professor who supported the 15-M but has not supported on 25-A’. “Thanks for the invitation, it is a pleasure to cross enemy lines and chat in Comanche territory,” answered an initiate Iglesias. [Darts interview with Pablo Iglesias in TVE]
Another pundits who worked with him in his first television steps states that “in the beginning, speeches learned by heart, but then it was taking office and trust. ” Then Pablo Iglesias, he became a regular contributor to “Mornings Four” and “The Sixth night,” where charged 350 euros for collaboration, until he won the European, moment he resigned his salary. In fact, last December 3 was forced to change the declaration of goods made on joining the European Parliament and added his previous income as commentator, who stood on the stretch between 1,001 and 5,000 euros gross monthly.
“Scan curriculum and delves into the lives of those who share discussion with him,” says a commentator who has shared foci Iglesias. “He has good head and a scenic know than some politicians,” says another. This has not prevented its dialectical confrontation with people like Red Alfonso, Esperanza Aguirre and Eduardo Inda had just a blame game that ended in court.
Change of strategy
After the European elections, Iglesias himself confessed to Évole had taken a more serious tone. “ In recent months has taken a more moderate attitude , even as hard, lowest speaking,” says a journalist who has met him. The interview with Ana Pastor marked a before and after in its communication policy. As explained by the 3aworldwide agency “after suffering a setback in the program Ana Pastor , opt for cancel their media appearances , bargain questions to programs and reduce their activity on social networks, which both helped him to become the leader today. “
In late November? surfaced when criticism of the director of Canal 33, Riobóo Enrique de la Vega, accusing him of having received money in black and irregularities with a scholarship granted to a member of your party, Inigo Errejón ?, Pablo Iglesias canceled his appearance in the space of Telecinco “A new time.” Then I proposed to intervene from the headquarters of his party with an agreed question I would ask the hostess, Sandra Barneda. The chain refused to accept different to customary conditions and also declined the proposed new can, which included statements entire dome.
Mark the territory
Then, after many complaints and qualify as “shame” not been interviewed by TVE, public invited him to “The Breakfast” offer political declined because he had to record “The Tuerka”. Finally, Pablo Iglesias was again invited by TVE to “Night in 24 hours”, presented by Sergio Martín. “ came with ten people accredited party , which was almost an act of intimidation” said one commentator. “In addition, before the interview spoke with union representatives and workers , marked the territory as to make clear that he was not alone in a hostile environment, but they were, journalists, they were in the minority. ”
The study concludes that 3AWorldwide other parties also reacted by jumping to the media. “ The PSOE wants media presence and its leader, Pedro Sanchez, has taken advantage of opportunities appearing in programs in prime time for your message to seep into the population,” explains the agency. For its part, the PP has decided “to urge party members to respond to the three topics of interest, corruption, Catalonia and economic recovery” as evidence interview María Dolores de Cospedal in “The Sixth night.”
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