“It is very complex today produce on TV” – DiarioShow.com

Together they lead “Behind what we see,” Radio America.

EXCLUSIVE Villarruel and Llorente spoke with DiarioShow.com about this on the small screen. “What a Turkish novel succeeds in prime time raises the question whether the TV is not too repeating itself” released Bernarda . Meanwhile, Claudio said: “I love to be in the party Telefé, but if not invited …”. Watch the video.

Claudio Villarruel starts a new season of “Behind what we see” program, which this year will be broadcast by Radio America and which will accompany her friend and partner of On TV producer, Bernarda Llorente . While this is a medium that they consider relatively new, the third year of the cycle is very comfortable in the position of drivers. Speaking to DiarioShow, in the privacy of the home Villarruel, both producers talked about everything, including his annoyance at not being invited to the party Telefé 25 years.

“On the radio we are first timers, we never find love in the air. Producing in TV, where we come from, is much more complex, has a thing voltage, however here can think more deeply, and you have immediate contact with people, “, said Claudio very relaxed. Bernarda added that “This year will go to 17-20, that radio is a primetime. It’s amazing how something we did not know how future had suddenly taken her own life and as we taste as drivers. And the truth is that the agenda, being a magazine today, you can not get bored because you always surprises Argentina. You can say whatever country unless boring “

The voice of experience

Being big names in recent television history, Llorente Villarruel and analyze the present of the small screen: “Open TV is complicated. The artistic directors, as were we in Telefé have lost weight to artistically address the channel, because having the same advertising pie and having many more platforms with more niches that advertisers will seek, television has to maximize profits and are injured content, creativity and risk “ develops the former director of Telefe. After pointing figures to reinforce the argument, ensuring that “Ten years ago the average rating was nearly 70 points in prime time and today is less than 50 points. The proliferation of programs panels gives you the pattern that we must maximize profits laying people to talk, get everything cheaper. ”

Llorente adds that “a symptom is, for example, now that a Turkish novel succeeds in prime time, which also happened to ‘ Avenida Brasil ‘, you have to question whether television is not repeating itself too. Long ago did not appear “cans” in prime time “. Telefé turns 25 and prepares a big party to celebrate. Claudio says they are not invited, and he draws attention because “of the 25 ten we were. It’s all good just really was a job we did with pleasure. I would love to be there, but if not invited .. “. He also referred to the presentation of the festival, which, in an ironic way, argues that there is a ” lost decade “ because they appear great successes, curiously, produced it: “Montecristo ‘,’ CQC ‘,’ The League ‘,’ Big Brother ” Idol ” Argentine Talent ‘,’ Married with Children ” The Nanny ‘. ‘Love in custody’ does not appear. ‘Amor en Custodia’, who finished with 25 points at 2 pm, and ‘Stolen Lives’, with a final rating of 40, are not in that trailer, I do not think that they forgot all these major programs … “. a new controversy is coming?