Four hours a day watching television in 2013 - The World

Each person spent in Spain during 2013 just over four hours a day -243 minutes-watching television, making this year’s second highest television consumption history , by behind record-breaking 2012 with three minutes a day more per viewer.

In its annual report on public-television market made in the absence of definitive data, to be released on January 2nd-the Windward Communication consultant notes that for the second year Telecinco (13.5%) achieved leadership as most watched , followed by Antena 3 (13.4%), advancing 0.9 points and third, La 1 (10.2%), retreating 2.0 points.

Sixth, signing the largest increase of the year with 1.1 points, is fourth with 6%, Four, fifth with 6% (74 mil Sixth) and the group of regional channels blocks 8.7%, while that of ‘thematic TDT with granting’ called has earned 30.9%.

TDT has set a record for annual consumption, according to this study, which also notes the increase “television fragmentation.”

Individual consumption

television (44.2% of total) remains the majority, followed by a couple consumption (39.6%) and the group performed (three or more people) with 16.2% figures them all very similar to the previous year, according to an annual review of Barlovento.

every month of the year is nearing completion, was February, the highest television consumption , as an average of 272 minutes per person per day reached.

more hooked to the “tele” are Andalusians, Aragonese and castellanomanchegos, 260, 254 and 252 minutes per day on average, while Galicia and canaries, 221 and 227, respectively, are the least “couch potatoes”.

most watched program of 2013 is for the party penalties Confederations Cup between Spain and Italy, on 27 June, a total of 13.355 million viewers and a 67.9% of fee for Telecinco.

In the ranking of the most watched areas, there is a clear predominance of the sports genre over any other (Confederations Cup and Champions League, mainly) and are Telecinco and La 1 chains that dominate the top spots table cut emissions over the year.

Ana White, host of the newscast 9pm

news of the 1 are the most viewed in the weighting of the average audience of all editions (noon and night), while Telecinco ranks second, followed by Antena 3 . The Sixth is the fourth option informative and Four fifth.

economic and advertising downturn as well as “political and judicial setbacks” have marked as Barlovento, a year where television has been accentuated domain of the two major media groups in the country, Mediaset and Atresmedia.

television ad spending fell about 1,650 million with a drop of around 10%, 165 million euros less than in the previous year.

Since 2007, the year in which the record of television revenues (3,500 million euros), the advertising market has lost about 1,800 million was beaten, representing a decrease of 53 %.

Windward

notes that “if the political, labor and financial climate of public television was complicated in 2012, has not been less in 2013.”

In this regard, notes that after the demand from Brussels to Spain by RTVE funding model that finally retired the European Commission in July, “the debate on the creation of public resources has continued in force “, with respect to voting in Congress included.

Autonomic

have become “an exercise to initial maximum complexity”, with the closure of the Valencia Channel 9 “spearhead” and the Brand TV, hi-Editorial Unit and Mediapro.

Windward

recalls that the Supreme Court has ordered the end of 2013, the judgment annulling issuing nine channels TDT -three and two Atresmedia Mediaset Vocento Editorial Unit and run – which “is a great loss and a huge uncertainty for the entire set of audiovisual television-industry of our country”

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