According to a study focused on several campaign MarketShare ± Telephony operators as mobile phone for UK, Twitter is a powerful complement to advertising on television.
MarketShare study reveals that television spots ³ n s were more effective when combined with paid advertising on Twitter.
study focused specifically on new subscribers ³ more services Automobiles UK, Website Review ± that for operators of Telephony mobile phone for, advertising on television ³ n, without the Combined Use Twitter, generates new customers with an average expenditure 131 dollars each. However, those campaign ± as combining the advertisements of television ³ n with advertising on Twitter, costs captacià ³ n customers for advertising on television ³ n was reduced to about $ 83, which represents an improvement of 35 percent.
Jon Vein, Co-Founder and CEO of MarketShare, said that “now more s than ever, major brand marketers need to understand the complex reader interaction among the various channels of marketing ³ n, both online and offline.”
“We have always created that Twitter is a powerful complement of television n, and this study supports that. Work MarketShare helps quantify ³ comfortable mo Twitter can be a force multiplier by advertising on television ³ n something even more s effective than ever, “says Adam Bain, President Global Revenue Twitter
Ana lysis MarketShare specifically aimed to measure the impact of Twitter with advertising tools as promoted tweets or trending topics sheds light on the role of Twitter in driving new subscribers Telephony mobile phone for and how advertising on Twitter affects performance of TV spots.
The results indicate an effect of “amplificacià ³ n” promotions that helped Twitter ³ viles more operators in the UK to improve the ROI of your investment advertising on television.
³ study demonstrated that paid advertising on Twitter is a relatively small amount to ± spending, about 1.5 percent of total budgets on average. In comparison, the graphical online ads like banners GRAPHICS consumed 5.1 percent of the investment advertising, while spending impression, meanwhile, was 31.7 percent of the total.
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