'The television duopoly benefits the viewer' - World

2013 he has two television news and their picks as news summary highlighting the close fight that have kept Telecinco and Antena 3 to be the most-watched of the year. He has won Telecinco, but only a tenth (13.5% vs 13.4%), so that one could speak of stalemate. Mediaset chain has dropped four tenths repect to 2012 and has won nine of Metro. “We are not obsessed leadership. Fajarnos We are used to the fight. Worries us build an interesting proposal,” said Carlos Fernandez, director of content Atresmedia TV.

2012 closed with a different between Telecinco and Antena 3 almost one and a half. The current technical tie reflects the duopoly that exists in the Spanish television. With TVE offside due to budget cuts, the two main private groups the audience and advertising spread. Antena 3 has led six months in 2013-never-had succeeded, Telecinco five and one were Tied. “The duopoly benefits the viewer. We have a great television in Spain. Atresmedia From the audience we seek to offer what we think is best,” Fernandez added.

The Battle of the audience no longer waged in a dogfight. Now fighting divisions and groups. The second division play La Sexta and Cuatro. The game also ends in a draw (6%) , according to provisional data advanced by Barlovento Comunicación. As a group, Mediaset Spain gets 29% and Atresmedia, 28.7%.

Carlos Fernández.

“ most successful first year of the group has been Atresmedia merger . took a series of decisions and we were right. It’s true that we could have been wrong. This permitted Sixth grow up 1 1 points in 2013, “the director of Atresmedia reels. Regarding the possible change in the editorial line of Sixth, even suggested by Jose Manuel Lara, president of Metro, Fernandez is clear: “The Sixth not change have not touched their essence and grown. .’ll have more entertainment formats. Nothing more. “

Do not be

audience leaders would fail in 2014

Not at all. Our goal is to continue to consolidate the merger. Moreover, it will be not because it is the World Cup-issuing Telecinco. Our obligation is to do my best, and if that involves the lead better.

television face an important new year. On the table is Supreme Court ruling, which requires deleting nine channels of DTT. “We have not decided what channels suprimiríamos” , says Fernández (Atresmedia must divest three). “We are in the process of study and we are studying alternatives to follow.” The signing of Josep Pedrerol and his team for ‘The beach bar’ no ‘shield’ to Nitro.

Although television seems to have already reached the light at the end of the tunnel in terms of ad spending, Atresmedia not be seduced by sports rights. “As long as they are within the parameters of profitability, we’ll go for them.” Yes Antena 3 confirms that there will be a renewal of fiction: January arrives Welcome to Lolita , in February Ocean Heart , which takes a couple of years stored in the drawer. Will continue Top Chef and Your face sounds .