‘Don Beto, Beto and Don have two new TV channels’ say the spot of government in the nineties. For others it would ‘not believe until I see.’ However, the publication in the Official Gazette (DOF) procurement program two national television is an important step in this marathon worthy of the greatest interest, I mean athletes.
is a process that will require a lot of resistance from the Federal Institute of Telecommunications (IFT), the Secretariat of Communications and Transportation (SCT), the Ministry of Finance and Public Credit (SHCP), courts in collegiate administrative, companies interested in participating, interested companies not involved and, above all, civil society and the media coverage during the bidding. It is an unprecedented event in the history of television in Mexico and, therefore, will be affected the competitive market ecosystem of mass media led to today by the same TV .
In that sense, the program published by the IFT in the DOF on December 20, 2013 considered that “currently , this market shows a high level of concentration, as Grupo Televisa ( “GTV”) and TV Azteca (“TVA”) concentrated whole, directly or indirectly, 95 percent of concessions, 96 percent of the audience and 99 percent of the advertising revenue associated with commercial broadcast television . In particular, the supply of advertising space in nationwide broadcast television, which makes up a market segment particularly valuable for a variety of advertisers of products and services for mass consumption, is almost entirely concentrated by GTV and TVA. In this case, the possibilities of competition can only come from other broadcast networks with national coverage “.
The same document lists 246 locations nationwide on the tender of two national chains digital terrestrial television will be held. We have already discussed the benefits of the transition to digital terrestrial television and analogue switch for greater plurality of files, rearrange the spectrum and more efficient to accommodate increased demand services such as broadband.
The question that really can not answer is, when? Technically, “ Section II of Article Eighth Transitory Constitutional Reform Act provides that the Federal Telecommunications Institute, within a period not exceeding one hundred eighty calendar days of integration, must publish notices and respective bases to tender new concessions television broadcast frequencies should be grouped in order to form at least two new television channels with national coverage, under the principles of efficient functioning of markets, high national coverage of services, right to information and social function of the media, and particularly in response to barriers to entry and existing features in the TV market open “.
IFT joined last September 11, 2013, so 180 days after the call and bases must be ready, ie, the March 10, 2014. And, if so, we could see the new digital channels in early 2015 but not surprised to be delayed because going backward also with secondary laws of reform in telecommunications. But it was said that this resistance so, we marathoners!
can be found at this link DOF .
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