Wednesday, June 8, 2016

The internet television competes with child audience – El Universal

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In Mexico, 30.2% of children consume content through the Internet, although the broadcast television remains the primary means of access to content, with 82% of childhood adherents.

what children consume on the internet are “music videos, Dragon Ball Z, Hi I’m German, Fernanfloo and funny videos, “said Maria Lopez, head of the Unit for Media and Audiovisual Content IFT.

the Forum Content Radio and Television for Girls and Boys, Maria Lizarraga explained that 930 children between seven to 12 years of respondents aged between 24 October and 22 November 2015, 48% access Internet content without an adult, and 49% do so from a cell phone.

“the cell phone, followed by the computer, obtained the largest number of mentions as used for this consumer devices, “he said.

Meanwhile, 82% of respondents children watching content via broadcast television “it does not matter if you are seeing through pay television, ie those most consuming are the contents of broadcast television,” he said.

Among the television content broadcast the children prefer are: SpongeBob , Chavo del 8 , Dragon Ball Z , iCarly and cartoons in general .

“television he come alone 18% of children, 46% accompanied and 35% say sometimes be accompanied and at times to be alone,” he said.

on the other hand , 42% of children have access to the service PayTV, of which 94% watch channels that are only transmitted through the segment as “Cartoon Network, Disney channel, Nickelodeon.”

thus, only 19% of children usually listen to the radio, “mainly musical content.”

independent production. Senator Zoé Robledo asked to review the issue of independent national production contained in the law and if time slots that must be met by television stations should be established.

questioned broadcasters as to whether it has changed the industry in the number of independent national production, where the dealer does not participate in such content. “I see a different scenario to a few years ago before the law when you see today,” he said.

If the independent production has not increased its participation in broadcast television , you should review the topic in the new law.

“If this has not had a change in behavior or a change and we are with a new law with exactly the same practices, for then go to reform reform, “he said the legislator.

UK has an incentive of 25% tax reduction in cases of production for children and in the United States broadcasters to transmit at least three hours required weekly educational and informative content aimed at children.

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