Services in Spanish pay TV have “evolved” to meet demands of Latino customers, while customers formerly had to be done with English channels to gain access also to their language of origin.
89% of bilingual Latinos US households remain faithful to pay TV , although those with broadband connection Internet mostly are also subscribed to one or more services “over the top” (OTT) as Netflix or Hulu, among others.
According to a study the company market analysis Parks Associates published this week, more than 75% of Hispanic households with broadband have contracted one or more OTT television services transmitted via the Internet without operators control their distribution.
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in contrast, the report Pay TV and households where Spanish is spoken notes that, in general among households broadband US, 84% subscribe to pay TV and about two-thirds have OTT service.
“ While the penetration of pay TV has decreased among households with broadband US has remained stable in bilingual Spanish homes in recent years “said Brett Sappington, director of research at Parks Associates.
analysis also points out that one of the keys to this fidelity of bilingual Latino households in Spanish pay TV lies in the movies, then 58% considered attractive packages that include “premium” channels that offer features .
in addition, 41% said the content offered on pay TV is not included within the range of OTT.
“ Ending pay-TV services does not have the same impact in Hispanic households than in the general population broadband . In fact, most of the changes in pay television have been updates to more expensive services, “said Sappington.
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