Television have stopped credibility by poor content and today is paying for his mistakes, agreed several generators of digital content.
“Television is paying for his sins stopped thinking about the intelligence of viewers Today viewers are saying.. Deserve quality television” Chumel Torres, creator of the channel pulse of said the Republic, during the first day of Content Capital.
The Pulse of the Republic is a video channel on YouTube which has 15.5 million visits each month and delivering news events through the platform of videos.
Torres explained that to the failures of traditional media broadcasters and viewers have turned to see digital generators for information.
In this sense, Pepe Espinosa de Czars of the Universe, another place and successful channels noticas online, revealed that the influence of such digital platforms has allowed people to see social networks as the only way to stay informed.
“Whether they have lost legitimacy or their consumption style people no longer touch the television,” said
According to a recent study by research firm IMS, in Mexico one of every three Internet users no longer ‘pass’ by the TV to consume audiovisual content.
Sury Dorantes, creator and host of the news channel YouTube QueFish TV he explained that this type of new media and creators are those that have an impact on people.
“We started for fun but slowly took seriously. Today we are able to express and touch minds. Today we have a great responsibility,” he explained Dorantes.
The young creator and host explained that growth, influence and power that won the creators of Internet content via traditional television led to have a major rival.
“Television and feared as a threat to their market,” he said.
Saul Soltero, political blogger and creator of the channel Nopal Times, said that the content generators have gained power by showing the truth to the audience.
“What we do is criticize the political mistakes that traditional media do not always take into account. Many send us comments on why criticize Enrique Peña Nieto and the truth is that if it were another politician of any another party in charge of our country and if the same mistakes would do it the same way committed. We have become an alternative to television and traditional media, “he described.
aN ALTERNATIVE tO tRADEMARKS
Torres explained that this type of media channels and new content generators are a better choice for brands are promoted.
“This type of generators create a more effective relationship with brands because neither medium can give segmentation that we give them. We know what kind of people we can reach, at what age and where. I’m sure any agency or can give them that brands “he said.
John Farrel, YouTube CEO for the region, said the use of celebrities is not new but an important fact is that these new personalities allow the incorporation of products and brands more authentic.
“Having an artist or an athlete promoting a product does not sound very authentic. We allow these content generators to integrate products naturally to your videos is not irritate your audience and achieve greater engagement, “he added.
The emergence of these platforms and the success of these channels are mainly due to the fragmentation of audiences, Farrell said.
“We have for the first time the content that each person interested him. the proliferation of smartphones and content on demand pushed this trend. Today, people see what they want to see, like where and when they want, “he explained.
Farrel noted that today Mexico stands as the third largest consumption of video through YouTube, while 80 percent of people with Internet consume content through the website.
No comments:
Post a Comment