The phenomenon is recent and new. As financial institutions had reversed its communication strategy in the 90s, from arid to a more serious message fun and accessible format, the Spanish media are exploring unknown political fiefdoms.
The information set, comfortable and natural the political scene, now seems to be left aside with the desire to conquer virgin territory, as the sets of entertainment formats in prime time (lane prime time).
Aim La Vanguardia that the major parties seem to be taking note of small, as can Ciutadan’s and whose leaders were the first to experience these new scenarios.
So, both Albert Rivera as Pablo Iglesias managed to become very popular as pundits programs accessible to the public debate, which played a role of citizen voice and have introduced their political messages in the debate ‘ cafeteria ‘of a close way.
While the PP remains stuck in a more conservative stance, the PSOE has invested heavily following the election of their new leader, Pedro Sanchez, to implement this strategy to strengthen the link with citizens. So, I was a complete surprise when Sanchez participated in live via a telephone call in the Save Me , the most followed in its time slot, and days later stepped on the set of The ant .
In this last scenario, the Socialist Secretary General had to play basketball or try a pillow lying on the ground activities far removed from classical political rallies.
Your Risto Mejide interview last week in the program Traveling with Chester, he finished off the new line of Sanchez.
In addition to the presence in prime time television, politicians are learning to combine this insight with social networks, to get a winning result. His skill in these ‘wild lands’ depend, in the end, the risk taken out on account.
No comments:
Post a Comment