Apple becomes ever closer, almost earthy. A television interview with its CEO, Tim Cook leaves behind his distant communication techniques. Only four days after the unveiling its intelligent clock management reveals what your goals are: “We are working on products that nobody knows. Of which there are not even rumors yet. ” That end is still all evidence of the situation at Apple, the leaks had given too many clues about how it would be the sixth-generation iPhone, although the predictions were not as successful with the clock.
Television is the next target for Apple. Jobs in the time of a statement about the need to modernize the system that prevails in the homes of the Western world, but never so clearly it was: “It is anchored in the 70s We have great interest in it. Life has changed a lot since then, when you turn it seems as if you meddle in a time capsule. The interface is a horror and see the other programs when they choose. If you forget to record it, you miss it, “he complained. While declining to give more clues: “Apple TV is our first step. Currently has 20 million users. “
In the world of mobile Cook, to the surprise of his host, PBS journalist Charlie Rose, insisted that his highest competitor is not Samsung but Google. One way to recognize the enemy to beat is not a particular vendor, but an ecosystem that increasingly markets conquest.
Almost three years after the death of founder, Steve Jobs, his shadow still present and comparison with his successor in the direction of the company is constant, a fact that does not seem to bother him: “He’s in Apple’s DNA Literally, I think of him daily.. His office is as is, on the fourth floor, with your name on the door. should not lose your vision, give simple solutions to complex problems. To be the best, make only the best, strive for perfection, we are very aware that what ” .
At the time Jobs was lived outside of social networks. Just two months ago the Nike campaign strategist, Musa Tariq, joined their ranks. This new way of communicating was present at the Flint Center event, they not only tweeted own workers and visitors and photos on your page to follow the event, but for the first time suggested a hashtag to follow the conversation, #applelive. Cook believes that Facebook and Twitter are not competitors but allies to make clear they have no intention to compete in the field of social networks and, incidentally, quell rumors of a possible takeover of the Path application.
however did mention their latest acquisition, Beats, a company known for its iconic headphones, supplementing a subscription music service, similar to Spotify, “Dr. Dre and Jimmy Iovine are two geniuses. Jimmy has a great knowledge of the music industry and Dre is an artist. I admit I am skeptical about the online music service, but it makes me think that the selection is made from moods. “
From Amazon spoke almost with disdain, not so much in the aspect of e-commerce, but in their products. “Do some tablets, but just see your phone in many places,” he said.
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