Consuming video streaming almost equals the television … – Vasco Journal

The consumption of streaming -system that enables Internet video consumption parallel to the discharged is about the same level as that of conventional television, according to a study conducted by Ericsson Consumer Lab based on over 23,000 interviews ‘online’ in 23 countries.

So, 75% of viewers watch content streamed several times a week, compared to 77% who view television programs broadcast in conventional chains . According to this report, 19% of the viewers also accept pay for access to your favorite content from any device, representing an increase of 25% over two years.

The report reveals that it has increased time spent watching content on smartphones and tablets, while packets of pay television traditional chains are perceived by many users as content platforms that allow the user to select fragments for viewing when you want, using digital video recorders .

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Binge against diet

For Ericsson, the recording function is also helping to fuel trend of “binge TV,” which began with the arrival of the television series and movies packed sagas and contrasts with the traditional experience of waiting a week for each new episode.

In particular, 56% of those who pay to subscribe to a video on demand rather have all the episodes of a TV series once available, compared to 45% who do not pay demand service.

56% of those who subscribe to a video service on demand rather have all the episodes of a series available at once

Also, many viewers have chosen to subscribe to video services under demand, as ‘Netflix’ and ‘Hulu’, and 48% say they would like to have all episodes of series to choose when to see them together. As for quality, the study reveals that 43% of respondents attached importance to the Ultra High Definition.

For the senior advisor Ericsson ConsumerLab Rönnblom Heyman, media companies need to rethink how to create and bring to market content, while for television service providers the key is to offer the highest possible quality, regardless of the device from which you access this content.