Madrid. (Editorial) .- The Young are becoming less TV . This was revealed in the latest study by Nielsen on habits and consumer TV, where you can see that the people between 18 and 24 watch an average of 19 hours per week on television, something that is a decrease of 21% compared to 2013 data This last figure corresponds to the second half of 2014 and represents decrease two hours over the same period of 2013 and the previous year an hour less consumption.
I mean that from 2012 to today, under 25 hours a week are less than TV , or what is the same, 45 minutes less each day. With it’s been 10 consecutive quarters of declines in the consumer TV Young but the decline is not only focused on this age group, with only those over 65 years who have slightly increased the time spent watching television.
consumer Video Online or via tablets and mobile phones is targeted as the main cause of the fall in consumption. However, the differences between television and the internet continue to be abysmal except in the case of the Young where the tendency is dangerously close. The report points to the streaming as a complement rather than a substitute for TV , at least for now.
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