Monday, October 6, 2014, 18:40
Basketball was, for a long time, the shelter much of the Spanish fans before the troubles, disappointments and frustrations that gave us football. When Red struggled in the outer darkness of the major championships, and then in the darkness of the early stages, the basket proved that yes, you could do, you could fight the best and sometimes counted among them. Maybe that’s why some grudge suffering from the brunt of the footballing industry, who disdained him as “girls’ sport”. It was for them a painful humbling when the late 70s clubs first planted in front of TVE and forbade entry to the chambers, the Ente gave her space basketball and this grew to almost become the first sport mass. That inertia still living today Spanish clubs. It would be a thing of wonder if the same could happen today, but it is unlikely that the step of: many interests and inertia have now
The women, meanwhile, you can. paradigm considered some sports evolution of women. He played his first game in 1963 will not play again until 1969 and until 1978, it was with dropper. His pioneering spent many years suffering (Spain 42; USSR 115 for example, already in 1985). In winning the first 100 took 239 games, but were getting foundation. In the 80s began to reach the Europeans: For the second 100 wins and only 143 shocks for third, 127 invested. In the XXI century, World and Olympic Games, Barcelona 92 apart. Then came some unthinkable successes during the years of lead, but actually happened a few years later.
Yesterday, Spain played the final of the World Championship. Were 1,413,000 viewers watched the game, and more than six and a half million who connected with him at some point. There are some who would seem. It was 9% of the audience. Indeed Big Brother (2.2 and 19%) and Torrente (3.2 and 17%) exceeded Alba Torrens, Xargay, Little, Nicholls, Dominguez and co. This is what they say cold audience data, which is then used by broadcasters for advertising and other distribution, but social is another reading, because both the success and the audience is not too unthinkable. Not only that, it also would have seemed crazy that you consider them worthy of running for prime time. From this point of view this hearing as half a million spectators gathered Carolina Marín final at the World Badminton, data are really spectacular.
To get there the collaboration of several factors has been lacking. The first, discussed above, the determination of the protagonists. Second, the public response. The third, intermediary: the support of the media, which allows the public to know and value. The key is to break a vicious circle: the need -business means of communication, in the end corporal to get audience. In the eternal struggle to give the public what it wants, or what they believe could be the means by which we have long been interested in and take over. Certainly, cost risk, but risk is part of what success. As Henry Ford said, if we had asked the audience what they wanted, I would have said a faster horse.
20 years ago there was no Internet. Within 20 years, we will know what tools. But for now, the conventional television is a part of this building equity. It is said that the media have -tenemos- to look on our own results. So sometimes it’s hard to take risks given the old axiom that money is scary. Therefore it is very important that this time a television public, has opted to take his best showcase the efforts of a ‘new’ sport-in BRAND took longer than doing many recognize us, but that’s another story and that, let me say as a citizen who pays taxes, is the real role should be a public service communication: support social growth and accommodate those who do good. That 8% lower hearing that loaded the public body corresponds to what should be their work, and also gives rise to that at some point the big generalist enter the auction.
First team game Spanish 51 years ago. Note hardness chronicler
When 120 years or so football became Spain, bullfighting aficionados, most then, also branded as hobby effeminate dandies and if then there would have been television, surely those running in his underpants after firing had finished in the Teledeporte of the time, for these reasons it is also necessary and, somehow, some compensation to 21% that hampers sports in Spain, and so much more .
Because that is another: elite sport, the selling, giving medals and the propaganda is that which is called the Mark Spain, part of grassroots sport, although its distance is increasingly more: not a competition base that can support a quarry, hard choices or individual specialists then take pictures with rulers will. That is another story, but is the same as Conchita Velasco said, do not want to find out or think they better than arree who come behind. Well, this time, the Ente applause and, always, to our athletes. Thank you, girls.
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