Viewers demand television programs in their … – Pure Marketing

The viewers prefer to watch a program on deferred rather than subject to the schedule on television

Viewers want to create their own TV schedules. This is one of the main reasons why online video succeeds, all told, at the expense of television.

 According to the study by comScore, more than half of users (56%) commitment to consume audiovisual content at the time that he decides, and not have to adjust the schedule imposed by the TV channels.

 For them, it is not only more comfortable (52%), but can skip commercials (38%), and even see more than one chapter at a time, in the case of your favorite series (35%). It is also not the first time that different members of the family want to watch different programs. In response, online video is a good alternative. So consider the 18% of study participants. Advantages all, with that traditional TV can not compete.

 Consumption of content is changing based on the user preferences. They prefer to see a delayed program, rather than be subject to the schedule on television. ComScore data show increased consumption of programs delayed. Millennials are estimated to consume 46% of this shifted programming. Of these, 17% at least 4 days after issuance.

 Moreover, the subscription options are also online video subtracting television audience. In the United States, 40% of users subscribed to an online video service. In the case of Millennials, this percentage increases to 61%. 46% of them playing TV content shortly after the broadcast is complete. They prefer this formula on the hiring of cable television, among other advantages, the lower price of the service (29%)

 Given these new audiovisual consumption habits, television should not remain indifferent, but consider how to adapt to the actual demand of users. Viewers prefer to watch online contents even in the case of sports programming. Nevertheless, television is still the prevailing environment, although, continue, his leadership could be compromised.

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