The demand content consumption moves unstoppably in Spain. According to the report Consumerlab Ericsson TV & amp; Media, presented today by Ericsson, the percentage of users consume streaming video has almost reached that of traditional television programming: 80% versus 85%. However, Spain is still one of the countries in the world where consumption is still growing conventional television.
In addition, the video consumption on mobile devices has increased dramatically. Thus, since 2012, smartphone users have increased viewing time by 79%. In fact, users consume up to six hours of video a week from your smartphone, including four at home.
Ericsson’s report indicates that customers increasingly adjust content packages contracted their needs. This trend has been strengthened with the introduction of services Over The Top (OTT), which broadcast their content via the broadband networks that operators can control their distribution.
Similarly, 24% of Spanish users, according to Ericsson, begin to see a specific TV program, then interrupt and then continue watching on another device.
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