In a breakthrough study results ComGap in Spain, whereas communication professionals highly value face-to-face interventions and presentations of their leaders, the public stands television interviews.
During the presentation the results of the recent European Communicator Monitor this week in Madrid have advanced some of the details ComGap study in Spain, a work that examines how people value and public relations professionals in leadership and social media. According to the studio for 91% of communication professionals effective communication is extremely important to good leadership.
The research data that will be released before the end of the year, ‘credibility is the key attribute of leadership for the Spanish public, followed by respect and customer service qualities are you last two communicators do not always excel in their leadership strategies. “
While professionals highly value face-to-face interventions and presentations of their leaders, the public stands television interviews. Specifically, the perception gap on television appearances striking: while the population for television appearances have an importance of 39% for communication consultants have relevance only 11%
<. p> Admitting mistakes and leading by example is key to the general public, while this behavior for professionals has less priority betting more by giving an overview of the company.
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