This September 30th begins the fifth season The Tuerka. have already been almost four years since a group of people linked to the Faculty of Political Science and Sociology at the Complutense University of Madrid took to make completely amateur and this militant political talk program on Tele K, community television in the neighborhood of Vallecas. What began as a program with little diversity of opinion, bit rate television, numerous glitches and skimpy aesthetic has become with the passage of time in a conversation with a more than acceptable appearance and high-level debates plural. At a time when the political discussion is more relevant in the television studios in parliaments, The Tuerka has become the benchmark gathering of many people, especially the militant left and the social movements. That’s where the love relationship between Pablo Iglesias and cameras so many political points has so far provided began.
In all these years, The Tuerka has never claimed to be a television program objective and on no occasion has hidden their political intentions. Bet on television as a political tool is clear from the first moment and Pablo Iglesias – presenter halfway of season and current MEP can’t- has mentioned on numerous occasions, even said that television is “the greatest political communication tool of the century” (program May 19, 2011, four days after the eruption the M-15) Movement or “discourse and ideology more than ever occur across devices and audiovisual products” (ATTAC TV interview, October 2012).
Despite conducting the program from modest sets (first Tele K, then Channel 33 and currently writing Public ) and have given found on the Internet, especially through YouTube and social networks, which until recently was presenter The Tuerka has always denied that they wanted to be an alternative means of disinformation, counter or underground because it would recognize from the beginning its “junior” and “marginal” and put it “more difficult when taking a fight by reality and by the definition of the concepts” (ATTAC TV interview, October 2012). This is because at some point they “love to compete with large gatherings of television” and that “all citizens could choose if they want to see The Tuerka o The night in 24 hours [night political talk Canal 24 Horas] “(interview with the blog The Critic Tele, October 2012)
All these reflections on television, their influence and use leave in a way that makes rereading Pablo Iglesias thought the Italian Marxist philosopher Antonio Gramsci, in which hegemony is constructed from cultural devices. Currently the most important cultural device is television, which is what “normal build” and “teaches us to think”, and so on The Tuerka assume the operating rules of the hegemonic media from there to “build counter-hegemonic cultural Devices” (interview for Arctic radio Evenings, July 2013).
Despite the popularization of the Internet in recent years, since the program team so much importance is given to television has a certain scientific basis. The media continues to maintain a huge predominance in showing what happens, create collective imagination and ultimately convey ideas and ideology. According to the CIS Barometer March 2013, 56.8% of the Spanish population prefers television to learn, followed by radio (13.7%), newspapers on the Internet (11.9%), newspapers paper (9.0%) and social networks (3.6%). Meanwhile, television is the most influential when someone an opinion on a topic to form medium. 48.6% of respondents admit that television influences them a lot or a lot in this regard, while this figure drops to 35.4% for the press (both online and paper), 34.1% for radio and 15.3% for social networks.
Both Tele K as Channel 33 broadcast on DTT in Madrid, but the limitations technical and economic and the limited impact of these chains The Tuerka forced to get noticed on the Internet. However, from the moment the bet was clear: to resemble as closely as possible to the “enemy” using the same “weapons”, ie, the television format and the visual language
* Luis Torres is BA in Communication Studies. Twitter:LuisTur _
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