Television, reinvent or die – ecodiario

Cannes (France), Oct 13 (EFE) .- Television, which long ago ceased to be just a plastic box in the middle of the room, forced to try to reinvent the blows of new competitors and platforms like consoles marches video games, digital distribution and internet search engines.

A few years ago, the small screen was synonymous with large channels, usually recognizable by its acronym (CBS, TF1, FOX, TVE …) , coming to homes around the planet through the linear content distribution.

But the XXI century, with the exponential growth of data transmission via the Internet and the emergence of mobile smartphones and tablets, have become quickly and deeply the audiovisual landscape.

Over 10,000 dealers for audiovisual content, meeting from today until next Thursday at MIPCOM in Cannes, southeastern France, try to find out where the industry is headed.

“Television used to be a black box with a pair of channels or three” but today there are no boundaries between film, television and other platforms because “everything is very interchangeable, “said the president of Sony Pictures Television, Steve Masko, in a lecture at the world’s largest market in their sector.

The new technologies are forcing large television groups to become rapidly to survive in one of the most dynamic businesses in the world and in a context in which “television is global” and where you have to design the content thinking about how it will work on the world, “adds Masko.

Today, digital stores like Amazon or viewing websites online like Netflix have created production studios, while consoles like PlayStation are about to issue own content and search engines like Yahoo! are provided with a catalog of television the letter.

“Add competition makes us all better,” abounds Masko, whose department at Sony is creating “Powers”, a series of big budget designed to be distributed through the console star of the multinational , PlayStation.

however, will address a “complementary” audience with console users, suggesting that the original content will be among the pillars of this transition, which must adapt to the new public .

In that vein, the president of the group Televisa, Emilio Azcarraga, no doubt that “we must be on the technological side” and penetrate new consumer audiovisual platforms such as computers, tablets or phones but without forgetting that “the production of content can not be the same for all.”

“We are at the dawn of a new cycle of consumption and the content will be one of the drivers of change,” sums MIPCOM in another paper of the principal research contents and formats Eurodata, Sahar BAGHERY.

Probably the change is unstoppable and the future of television will add the prefix “multi” to all related words sector: display, format, content …

But traditional television, which used to stand in front of the sofa in the living room, is still far from dead as we know it

In the Netherlands, for example, still accounts for 76 percent of consumption, compared to 9% of the TV audience sees on the computer table, 7% than it does on the laptop, 4% Tablet and another 4% in mobile, according to research by Eurodata.

“People still see traditional (linear) television three hours on average per day. But that clinging to tempt usurious and offer new services, “says Jeanne Croiger, marketing department demand TV” French telco “Orange, now allied with Netflix.