A game of 96 million dollars will be used for announcements of the Democratic candidate on television, focused mainly in Florida and Ohio, key states in the November general election.
So far the policy committees (or super PACs) action backing the candidacy of democrat Hillary Clinton had refrained from hiring TV ads during the primary process.
But at least for one of them, Priorities USA Action , it seems that it is time they start to be present for the general campaign.
the super PAC disbursed $ 96 million for propaganda of the former Secretary of State television , according to ABC News, which presents data from CMAG / Kantar Media, a company which tracks political advertising on television.
where the larger sum will be spent? A key states where Democratic frontrunner can still take advantage of his likely Republican contender Donald Trump : Florida and Ohio.
In both states, the super PAC will invest 26.2 million and 19.5 million, respectively, in television campaigns, according to ABC News.
The site warns that “Trump will face an uphill up to defeat Clinton in November if he loses these states “.
the first two ads of the Clinton campaign have already been disseminated and focus on controversial earlier comments Trump about women .
Women unite in campaign against Trump / Univision
the other half of the money is divided among the other battleground states: Colorado, Iowa, Nevada, Virginia and New Hampshire, ranging from $ 12.7 million to $ 7.9 million Colorado New Hampshire
according to ABC News, the super PAC. pro Clinton has 45 million dollars in the bank and no plans to allocate money to television campaigns in states where traditionally the balance leans toward the Democratic side, like New York or Pennsylvania, although Trump warns that could reverse that vote .
Clinton attacked with commercial again recalling the immigration proposals most controversial Trump / Univision
item of expenditure for TV ads is included in a lump sum of 136 million dollars for political propaganda, in which 35 million for advertising in digital media and another 5 million for radio ads are also provided.
During the primary process, the Clinton campaign has spent more than $ 5 million in ads anti-Trump on broadcast television, according to the analysis of ABC News
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