The audience of broadcast television decreased 18% in 2015, affected by the analog blackout that took place last year, increased penetration in the segment of pay and growth in access to the mobile broadband, he said the Federal Telecommunications Institute (IFT)
according to the Statistical Report for the fourth quarter of 2015 of the institution, the network television audience declined 18%.; the pay grew 14% and mobile broadband increased 23.7%.
“The level of audience of broadcast television fell 18% from the fourth quarter of 2014, and television networks observed an increase in 14% in the same period, “the statement said.
Gabriel Sosa Plata, an analyst at telecommunications and broadcasting, said that these changes reflect a realignment of audiences and audiovisual consumption and data in recent years.
“the open television has been the most affected in this process, but do not forget that television has not ceased to be great generator of content, many of whom are also consumed in mobile broadband . we are living, especially in big cities, a major change and apparently very fast penetration and content consumption, “he said.
he added that this new paradigm is explaining expansion TV companies in the mobile market, “although not always with the expected results as happened to Televisa with Nextel and then Televisa and TV Azteca with Iusacell.”
the Report of the regulator stressed that subscriptions PayTV, excluding television services pay for internet as Netflix or ClaroVideo totaled 18.2 million to the fourth quarter of 2015, growing at a rate of 3% per quarter.
“This in part can be explained by the policy of Digital Terrestrial television (DTT), which established that analog TV signals went out in December 2015, “says the regulator.
GABRIEL SOSA SILVER
Change
According to the statistical report IFT:
⇒ the hearing in open television decreased by 18%
.
⇒ the pay television grew by 14%.
⇒ Mobile broadband increased 23.7%.
⇒ These are figures for the fourth quarter of 2015.
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