Investment in video advertising continues to gain ground on the … – Merca2.0

We are almost half of 2016 and the issues involved marketing and advertising begin to consolidate projections or changing trends. One that firm on maintaining what felt specialists is the use of video as a marketing tool.

Whether to design and communicate branded content through content marketing or native advertising, the video is corroborating projections, but also arise new data that marketers and brands must take into account.

One of the data that attracted the most attention is that this year, about 72 percent of professional marketing and media plan to reallocate some of the resources for television advertising to their advertising strategies in digital video.

so says a recent study by the Interactive advertising Bureau (IAB) on the annual spending video advertising, referred to by Adweek , which also shows that the most significant changes are that 47 or percent said they would withdraw from the tv, while another 41 percent said they would only leave television cable (or closed).

the study of IAB included consultation 360 marketing professionals and buying media advertising also earned among its conclusions that 68 percent of respondents believe that the digital video Original will become as important as programming original television in the next three to five years.

a trend that is already seen by specialists, many even consider that by 2017 digital advertising will exceed investment to the television. This is estimated from developments in the sector, which indicate that during 2015 the digital marketing in the United States had an investment of 67 billion dollars, according to data obtained through Statista. In addition, it is estimated that by 2019 reach 103 billion, which emphasizes investment in video.

In this regard, the video advertising currently has a turnover of around 2 billion dollars a year, according to Jordan Bitterman, director of strategy at Mindshare, in an interview with Adweek earlier this year.

changes in consumer habits and the tendency to migrate to the digital world, particularly the mobile motivates agencies and brands to design and innovate new content in the form of marketing, one that is undergoing many changes is the video advertising.