the technology changed the way consume media. Now Youtube is working on a subscription service I pay called Unplugged , which will offer a package of channels cable television to be broadcast via streaming online.
This project is one of the highest priorities of the company and is expected to be released in 2017. Even discussed these plans with several companies, including NBC, Viacom, Fox and CBS, but still has to guarantee any rights. The goal is to get video subscriptions premium to complement the services offered.
The company has already launched its first paid subscription service, called Red . With the arrival of Unplugged , would add more content premium the web service and mobile applications, which would allow more time viewing and generate more independent advertising revenue .
Since at least 2012, YouTube has worked in a cable package online , as reported by Luke Shaw and Alistair Barr in the Washington Post . Although many details of Unplugged known, the company still declined to comment. On the other hand, Apple and Amazon are working on similar proposals, while Dish Network and Sony have already introduced television services online.
for now, the company has struggled to ensure all the channels you want at an affordable price. It transpired that wants to sell a package for less than $ 35 per month , but there is nothing definite. He also discussed offer a collection of TV channels less seen and the creation of groups of smaller channels, with specific themes, explained Luke Shaw and Alistair Barr. In this way, may charge a subscription for the main pack of channels, and additional monthly fees for smaller stations.
With the fall of subscribers to traditional cable services, media companies are hoping that these new packages to attract more customers, especially young people, who tend to consume content platforms on line as Netflix. With this approach, YouTube could show that it is able to bring new audiences to many of these channels.
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