Sunday, November 2, 2014

Pay TV is reinvented – The World

American Movie Classics AMC means. Channel, rather than the classic films that tell their initials, today is known worldwide for light series Mad Men , Breaking Bad and The Walking Dead . In the international scope of these productions have benefited other chains because, as its name suggests, AMC was focused on the American market. On Tuesday, begins broadcasting in Spain, one of the new positions in its international expansion.

“AMC operated solely in the domestic US market. As you begin to gain confidence about their creative abilities and production, decides he has to acquire a global distribution network, by buying billions of dollars of assets Chello Media, an operation that is implemented on February 1 this year. Following this operation, leave the name Chello ” explains Eduardo Zulueta, CEO of AMC Networks International for the Iberian Peninsula and Latin America.

So, AMC took Chello channel network, covering 120 countries. However, the channel does not depend on its past milestones, but of the future. Don Draper ( Mad Men ), Walter White ( Breaking Bad ) and Rick Grimes ( The Walking Dead ), among other characters to posterity, and found a home outside the chain . “There are contents that have already been sold and those we will appear on channel AMC International. The idea is that, as AMC will premiering new products have a place in the international channel and it will converge to what is AMC in the US, “says Zulueta.

At 2210 hours on Tuesday, the chain opens in Spain on ethical and political drama The Divide ; Thursday, at the same time, Halt and Catch Fire , on the birth of personal computers and Juan José Campanella director of three episodes. The new global vocation AMC in turn has been confirmed by the acquisition of 49.9% of BBC America, which includes fiction as Broadchurch and Luther .

Marin Ireland stars in ‘The Divide’.

In Spain, this release is part of a resurgent confidence in pay television, which from the beginning of 2012 has continued to lose subscribers. The last quarter of 2013 the trend changed . Last month, he was born a new channel, Fox Life. “Certainly, Movistar TV is streamlining pay television in our country. It is making a strong bid for its implementation. It is growing a lot and everything suggests that with the purchase of Canal + by Telefonica and Ono by Vodafone will have two very powerful companies, exposes Zulueta

According to data from Movistar, this platform had 700,000 subscribers in January this year. 1.2 million in July, and 1.5 million in September. Among the upcoming releases of Movistar TV, which has invested mainly in sports, is a proper channel series.

The TV sector pay has benefited this year’s growth called quintuple play , deals that include pay TV, landline, mobile, broadband and mobile broadband Still, the data for this sector are clearly improved, as recognized Zulueta. “Spain is one of the countries with the lowest penetration of payment in Europe. The European average is around 50%; and Spain is less than 25% . Portugal, a neighboring country with a per capita income less than the Spanish, has a penetration of pay television 77%.

AMC, which emits movies plus series, can be seen in Spain instead MGM movie channel. It is present in Movistar TV, Ono, Orange and Euskaltel; is missing, therefore, on Canal +. “We are in talks, but obviously Canal + is a wait to see when buying materializes by Telefonica [Movistar], what the consequences are going to have this operation and what conditions will put the CNMC. So now are not very keen to make decisions that affect their daily lives. All indications are that this acquisition will close in the first quarter of next year. It’s so imminent as to Canal + make deep movements, “explains the manager .

In the case of series, pay television besieged by illegal downloads. “The series will premiere on AMC stuck to its release in the US, 24 to 48 hours,” says Zulueta. Moreover, the operating window air channels has also been advanced, approaching those of pay TV and subtracting these value. “I am interested in these windows are better the more spacious, but it has a cost,” admits the director. Those are the new challenges of an industry that is willing to assume them.

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It’s not TV, it’s HBO , saying that chain, responsible for The Sopranos and The Wire . The first dosmiles were his. Then came AMC and took the right: it was not a mirage; this was television. In 2007, over The Sopranos and started Mad Men . A year later, goodbye The Wire and premiered Breaking Bad . Several chains have rejected the series on methamphetamine, such as HBO itself. Despite substantial differences as AMC is a pay channel advertising and HBO one premium no ads, no rivalry between these two factories, and certainly has served to raise the standards of the medium. In 2010, AMC’s audímetros sprayed with The Walking Dead . In 2011, HBO kicks Game of Thrones . Thus, costs detach of the screen.

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