Monday, April 4, 2016

Mexico remains strong presence in TV market … – El Sol de Mexico

M & # XE9, Mexico remains strong presence in market Televisi & # XF3; n Cannes

Cannes.- A dozen television stations and producing Mexican participates this year at the 53rd edition of the Market World Television MIPTV in Cannes, the most important trade fair that began here today and in which Mexico maintains “high visibility”, noted sources ProMéxico.

Apart from Televisa and TV Azteca involved from decades at the fair, which sold internationally soap operas and variety of content, most Mexican producers attending are small and medium enterprises supported and advised by ProMéxico present at the fair in Cannes for 10 years.

Among them this year Gyroscopik tapatía, which promotes this year several own productions inspired by “Cantinflas” signature Blue print content, television stations Channel 22 and TV UNAM, as well as Comarex, FremantleMedia Latin America, MVS and Audiovisual Group Bicho.

“I think a reason that Mexico was guest of honor in 2014 have been a little victims of our success in the sense that we have increased participation in quality and quantity companies, “the head of ProMéxico in France, Guillermo Garza.

Photo: Notimex
Photo: Notimex

ProMéxico installed a pavilion market, attended by 11,000 delegates from audiovisual companies around the world, including four thousand buyers of television programs.

the pavilion this year is located in one of the most sought-after areas annexed to the Palais des Festivals in Cannes in which it is located.

“we have come to a floor, the Riviera area. Having raised floor say is also an upgrade (up to a higher level) for Mexican industry. Only four countries are on this floor: Spain, Italy, Quebec (Canada) and us, “said Garza

The delegate of ProMéxico stressed that Mexico maintains a very high presence at MIPTV and its sister fair. MIPCOM, especially since 2014 when he was the guest of honor, the year in which more than 100 Mexican companies in the content creation sector participated in the two fairs.

“in 2015 and 2016 the participation reduced, but got business figures much more important export with a number of 100 companies, “said Guillermo Garza.

according to statements made by companies, Mexican producers, not including Televisa and TV Azteca, they sold worth around 10 million dollars last year as part of the two fairs television held in Cannes in April and October of each year and in 2016 similar figures are expected.

in this edition of MIPTV, which began today, the audiovisual industry in Mexico highlights in Cannes especially for its animation content.

Photo: Notimex
Photo: Notimex

“Mexico follows betting especially on the issues of youth and children’s animation. two years ago and last year was successful with animation Cantinflas. We continue detonating especially in the animation part, “he added.

The 53 edition of MIPTV, the largest market for television programs, launched here today amid enhanced security measures and the drama, historical and

More than a thousand 600 producers, including major US and European houses, but also Asia and Latin America, series TV ultra-high definition 4K as protagonists. exhibited at the fair their latest productions among which stand out in this edition contents and dramatic series.

/ afa

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